Tag Archives: Brands

3 Ways to Establish Credibility with your Brand’s Online Presence

Cosette Jarrett — February 15, 2017 Follow @cosettejarrett— February 15, 2017 Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites … Continue reading 3 Ways to Establish Credibility with your Brand’s Online Presence →

Why brands should embrace UGC as part of their marketing strategy

Marketing Strategy

Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy →

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

Content Optimization

CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts →

Big Brands Crushing Your Small Business? How to Compete Using SEO & Social Media

Competition Strategies

Justin Herring — February 2, 2017 Follow @justincherring— February 2, 2017 It’s frustrating, isn’t it? You know you’re selling a better product, one which not only performs better but has a genuine story behind it. You’re also running an ethical business. You give back to the community and truly care about your customers. But you … Continue reading Big Brands Crushing Your Small Business? How to Compete Using SEO & Social Media →

Twitter Moments For Brands: A Quick ‘How To’ Guide

Twitter Tools

Sahail Ashraf — January 28, 2017 Follow @Talcontent— January 28, 2017 Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, … Continue reading Twitter Moments For Brands: A Quick ‘How To’ Guide →

Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics

Data Driven Techniques

by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017 Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics →

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Marketing Guide

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs →

Brands Should Follow These 9 Tips To Harness Facebook Live

Facebook Live

Adam Frankel — December 17, 2016 Follow @FrankelInteract— December 17, 2016 Earlier this year, Facebook introduced a new feature called Live. It allows Facebook users to connect to their followers in real-time via video. Click here to know more about this feature. Live is a powerful marketing tool. Candace Payne’s Chewbacca Mask video, created on … Continue reading Brands Should Follow These 9 Tips To Harness Facebook Live →