Tag Archives: Brands

How to Build A Better Relationship With Your Brand’s Social Media Audience

Social Media Audience

Sahail Ashraf — July 14, 2017 Follow @Talcontent — July 14, 2017 There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a … Continue reading How to Build A Better Relationship With Your Brand’s Social Media Audience →

How publishers, brands are using links in Instagram Stories to boost web traffic

Traffic Generation

Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm. Tim Peterson on June 29, 2017   Near the end of May, Outside magazine’s website risked falling short of its internal traffic goal for the month. Typically, when publishers are looking to ratchet up their numbers, they’ll … Continue reading How publishers, brands are using links in Instagram Stories to boost web traffic →

Four ways brands can boost retail channel sales through content

Content Strategy

In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites. Adri Nowell on June 26, 2017   Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number … Continue reading Four ways brands can boost retail channel sales through content →

Here’s how ‘customer tech’ may rescue consumers and brands from GDPR

Marketing Platforms

The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare. Barry Levine on June 15, 2017     About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection Regulation) goes into … Continue reading Here’s how ‘customer tech’ may rescue consumers and brands from GDPR →

Brands are facing a whole new world of retail realities

Retail Marketing

Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. James Green on June 12, 2017   Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots … Continue reading Brands are facing a whole new world of retail realities →

3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts

Social Media Marketing

Sahail Ashraf — June 12, 2017 Follow @Talcontent— June 12, 2017 It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts … Continue reading 3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts →

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