Tag Archives: Brands

Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model

Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model by Laurie Sullivan @lauriesullivan, May 16, 2017 Marketers and their agency partners have begun to notice a shift in brand loyalty on search engines and publisher sites. The shift has allowed adMarketplace to capitalize on a business model that lets marketers bid on their own … Continue reading Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model →

Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants

Snapchat Marketing

Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017 In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants →

18 Creative Instagram Promo Ideas and Examples from Top Brands

Instagram Marketing

James Scherer — April 7, 2017 — April 7, 2017 At our young company, I’m an old man. 28 is about three years older than our average and my memories of MySpace are lost on conversations with my “born in 1996” colleagues. Equally, they have hair and I’m fast losing mine. But that’s beside the … Continue reading 18 Creative Instagram Promo Ideas and Examples from Top Brands →

4 Reasons Your Brand’s YouTube Videos Continue to Fall Flat

Youtube Marketing Strategy

Arik Hanson — March 30, 2017 — March 30, 2017 You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content The world of brand-generated content The former is engaging, interesting, educational and LOL-worthy. The latter is typically stiff, over-produced and typically includes countless marketing … Continue reading 4 Reasons Your Brand’s YouTube Videos Continue to Fall Flat →

Consumer Distrust in Media & Brands Rises [Infographic]

Consumer Mamangement

Aliza Freud — March 13, 2017 Follow @shespeaking— March 13, 2017 At my company, SheSpeaks, we just completed a study about Women and Trust. In a study of over 2,100 women nationwide we set out to understand how significant the trust deficit is among women, and what impact it has on brand perceptions and loyalty. … Continue reading Consumer Distrust in Media & Brands Rises [Infographic] →

Twitter Tells Brands How To Do Video

Twitter Engagement

Sahail Ashraf — March 3, 2017 Follow @Talcontent— March 3, 2017 If there is any medium on social media that continues to dominate, it is video. Most brands are fully aware that if they want to establish any kind of meaningful presence they have to be creative with video. And with the advent of new … Continue reading Twitter Tells Brands How To Do Video →

How Brands Are Doubling Marketing ROI with Digital Ads

Branding Trends

Dave Sutton — February 24, 2017 — February 24, 2017 Personalized messaging, larger audience reach, and more measurable return on investment make digital advertising an attractive alternative to tv ad spend. In fact, eMarketer reported in late 2016 that US digital ad spend was estimated to be higher than TV for the first time in … Continue reading How Brands Are Doubling Marketing ROI with Digital Ads →

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter Engagement

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017 For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human →

Ignite Search Tool Identifies Average-Joe Influencers For Brands

Branding In Social Media

Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands →