Senko Duras — October 3, 2017 — October 3, 2017 Surviving in the world of online content is no easy feat. Thriving in this world is a Herculean task, and each success has the rest of us wondering how and why. It seems impossible, yet it happens. When it comes to going viral, the Pareto … Continue reading The Not-So-Special Story Behind How To Go Viral – Why These Brands Did It Right
Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next. Mike Sands on September 20, 2017 They made me do it. I didn’t even try to resist. It’s almost as if … Continue reading Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
William Harris — September 10, 2017 Follow @wmharris101 — September 10, 2017 Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from … Continue reading How Ecommerce Brands Should Approach Content Marketing in 2018
Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy. Peter Minnium on September 8, 2017 The sole predictive factor for the success of Super Bowl ads is the degree … Continue reading Storytelling for action: Why brands need to tell a complete story
Brooke B. Sellas — September 6, 2017 Follow @madSMscientist — September 6, 2017 Looking for Instagram hacks? Look no further than the big boys on the block. It’s always smart to keep an eye on your competitors and even smarter to watch big brands innovate … and then emulate. We’re covering 5 plus not-often-known Instagram … Continue reading 5 Instagram Hacks Big Brands Are Using To Grab Users’ Attention
Harry Rollason — September 3, 2017 — September 3, 2017 Social maturity is more than just showing up on social, and it takes far more than canned responses and expensive software. A truly, socially mature brand offers service on all channels, providing real-time responses that actually deliver resolutions. Its agents are warm, personable, know each … Continue reading What Do Social Mature Brands Look Like?
Hannah Murray — September 1, 2017 — September 1, 2017 We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear … Continue reading When Should Brands Invest in Paid Social?
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers. Greg Sterling on August 30, 2017 One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be … Continue reading Survey: More consumers seeking to buy directly from brands vs. retailers
How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
