Tag Archives: Brands

Survey: More consumers seeking to buy directly from brands vs. retailers

Branding Trends

Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers. Greg Sterling on August 30, 2017   One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be … Continue reading Survey: More consumers seeking to buy directly from brands vs. retailers →

How Brands Should Work With The Right Social Influencers

Social Influence

How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers →

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

Social Media Marketing

By Jordan Kasteler August 10th, 2017   “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach →

Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

Facebook Advertisement

Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017   Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity →

Should Brands on Social Media Get Clever? Survey Says…Probably Not

Social Media Branding

Amy Campbell — July 26, 2017 — July 26, 2017 When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping the nation, armed with a stockpile of GIFs, memes, and topical references. … Continue reading Should Brands on Social Media Get Clever? Survey Says…Probably Not →

Voice is an important new channel for brands to measure, but not in a silo

Voice Search

As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017   Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo →

The impact of intermediaries: How brands can close the gap between themselves and consumers

Branding Lessons

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap. Davor Sutija on July 21, 2017   The very concept of how people buy has fundamentally changed, due to the emergence of digital … Continue reading The impact of intermediaries: How brands can close the gap between themselves and consumers →

Random Posts on