Tag Archives: Brands

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

Customer Engagement

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior →

Google Just Increased The Length Of Your Brand’s Search Result Snippets

Google Tools

Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets →

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms

Search Trends

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms →

Empowered consumers are searching for the best and worst brands before they buy

Consumer Mamangement

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust. Brian Solis on January 2, 2018   The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s … Continue reading Empowered consumers are searching for the best and worst brands before they buy →

A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands

Branding Lessons

When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017   To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands →

How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

eCommerce Platforms

Dmitry Dragilev — December 8, 2017 — December 8, 2017 There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should … Continue reading How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands →

Instagram now lets brands feature Stories Highlights on their profile pages

Instagram For Business

Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection. Tim Peterson on December 5, 2017   Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now showcase collections of their old Instagram Stories on their profile … Continue reading Instagram now lets brands feature Stories Highlights on their profile pages →

3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access

Video Optimization

Arik Hanson — December 4, 2017 — December 4, 2017 Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native … Continue reading 3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access →

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