Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change?
Rajiv Partap Singh — March 6, 2018 — March 6, 2018 93% of the most engaging posts on Facebook are visuals. (source) Social Media is becoming more visual. Gone are the days when different Social Media works for different types of brands. It is a conventional wisdom nowadays. The real key is to know how … Continue reading 7 Innovative Instagram Marketing Techniques for B2B Brands
Pam Moore — March 2, 2018 Follow @pammktgnut — March 2, 2018 There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the … Continue reading Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know
Kara Perez — February 20, 2018 — February 20, 2018 TeroVesalainen / Pixabay Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and … Continue reading 3 Questions to Ask Before You Work With Brands
Elizabeth Williams — February 13, 2018 Follow @bizmkter — February 13, 2018 “Oh my god”, she said, on the escalator out of the HR conference. “You do employer brands? We totally need an employer brand. I think. I don’t know. Maybe we need an employee value proposition. What the f*** is that anyway? Can you … Continue reading Employer Brands Aren’t Made, They’re Managed
Hannah Sears — February 12, 2018 Follow @Pixlee — February 12, 2018 User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a … Continue reading 3 Brands Boosting E-commerce Sales with User-Generated Content
Mike Allton — February 2, 2018 Follow @Mike_Allton — February 2, 2018 2017 saw an explosion in the use and capability of the Story format. Many years ago, Snapchat was the sole network using this idea of sharing a glimpse into your life with specific friends – a glimpse which would automatically be deleted … Continue reading Should Brands Use Social Media Stories? [Infographic]
By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018. Christi Olson on January 31, 2018 From off-the-beaten-path locales to memorable experiences, travelers’ needs and wants are evolving, opening the door to new opportunities for savvy brands and impacting the way travel advertisers … Continue reading 6 hot trends travel brands should watch in 2018
