Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want. Andrew Waber on March 28, 2018 What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online … Continue reading 4 ways brands can win the digital shelf in 2018
Tabitha Jean Naylor — March 26, 2018 Follow @TabithaNaylor — March 26, 2018 Video marketing is crushing everything in its path, and if your company tries to resist, it will mow you down as well. The numbers don’t lie, and they tell us that 82% of people on Twitter watch video content on that platform, … Continue reading How These 3 Brands Are Crushing the Video Marketing Game
Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018 Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads
Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going. Davor Sutija on March 21, 2018 Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers … Continue reading How brands can engage with customers after checkout
Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands by Steve Kraus , March 14, 2018 For lack of a better phrase, brands and retailers have always been “frenemies.” They need each other. Retailers need products to sell, and brands have said products that need distribution. But they often … Continue reading Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands
First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video
Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change?
Rajiv Partap Singh — March 6, 2018 — March 6, 2018 93% of the most engaging posts on Facebook are visuals. (source) Social Media is becoming more visual. Gone are the days when different Social Media works for different types of brands. It is a conventional wisdom nowadays. The real key is to know how … Continue reading 7 Innovative Instagram Marketing Techniques for B2B Brands
