Jaseem Thayal Shareef — November 17, 2017 — November 17, 2017 Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? You know them. You do. Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, … Continue reading How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Thomas Stern on November 9, 2017 Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large … Continue reading Local SEO: Driving customer actions for enterprise-level brands
Sahail Ashraf — November 9, 2017 Follow @BizGrowInsights — November 9, 2017 Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has … Continue reading The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Michael Quoc — November 6, 2017 Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $ 6.50 in revenue for every $ 1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and … Continue reading A Guide to Influencer Marketing for E-commerce Brands
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
Carol Forden — October 23, 2017 Follow @carolforden — October 23, 2017 Fotocitizen / Pixabay For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need … Continue reading Facts Tell, But Stories Sell – Great Brands Are Storytellers
By Michael Quoc October 16th, 2017 Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed via the platform) enjoy nearly double the engagement of video shared … Continue reading 17 Brands Effectively Using Instagram Live & Facebook Live
MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017 Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
Bob Hutchins — October 5, 2017 Follow @Bobhutchins — October 5, 2017 If you’re like a lot of brands we’ve helped, you know what Instagram Stories are, you feel like you should use them, but you just don’t know how. Plus, who’s got time to add one more social campaign to an already busy weekly … Continue reading How Brands Can Use Instagram Stories [Infographic]
