You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going. Davor Sutija on March 21, 2018 Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers … Continue reading How brands can engage with customers after checkout
Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands by Steve Kraus , March 14, 2018 For lack of a better phrase, brands and retailers have always been “frenemies.” They need each other. Retailers need products to sell, and brands have said products that need distribution. But they often … Continue reading Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands
First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video
Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change?
Rajiv Partap Singh — March 6, 2018 — March 6, 2018 93% of the most engaging posts on Facebook are visuals. (source) Social Media is becoming more visual. Gone are the days when different Social Media works for different types of brands. It is a conventional wisdom nowadays. The real key is to know how … Continue reading 7 Innovative Instagram Marketing Techniques for B2B Brands
Pam Moore — March 2, 2018 Follow @pammktgnut — March 2, 2018 There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the … Continue reading Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know
Kara Perez — February 20, 2018 — February 20, 2018 TeroVesalainen / Pixabay Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and … Continue reading 3 Questions to Ask Before You Work With Brands
Elizabeth Williams — February 13, 2018 Follow @bizmkter — February 13, 2018 “Oh my god”, she said, on the escalator out of the HR conference. “You do employer brands? We totally need an employer brand. I think. I don’t know. Maybe we need an employee value proposition. What the f*** is that anyway? Can you … Continue reading Employer Brands Aren’t Made, They’re Managed
Hannah Sears — February 12, 2018 Follow @Pixlee — February 12, 2018 User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a … Continue reading 3 Brands Boosting E-commerce Sales with User-Generated Content
