Category Archives: Prioritizaton

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

The Eisenhower Decision Matrix: Important vs. Urgent

by Julie Kantor November 11, 2015 Follow @JPKantorConsultNovember 11, 2015 The 34th President of the United States is the subject of today’s post—and in reality, an interesting case study in what effective executive leadership, focus, and prioritization looks like when related to productivity measures. A fact: Dwight Eisenhower lived an incredibly productive life, and here’s … Continue reading The Eisenhower Decision Matrix: Important vs. Urgent