Tag Archives: Brands

Social media advertising woes: Where do brands fall short?

Social Media Advertisement

Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short? →

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

Content Management

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan  @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust →

Five Failed Brands, Retailers Have Something In Common: Incorrect Information

Retail Industry

Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information →

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

eCommerce eMail Marketing

Mike Arsenault — November 25, 2019 Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for … Continue reading Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands →

Voice Devices Will Change How Brands Interact With Future Consumers

Voice Assistants

Voice Devices Will Change How Brands Interact With Future Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2019 Nithya Thadani, CEO of RAIN, a digital agency that specializes in voice and conversational AI, has both a Google and Amazon Alexa speaker in her home. She recently bought another voice-enabled speaker, but before she could activate … Continue reading Voice Devices Will Change How Brands Interact With Future Consumers →

6 Best Brands That Dominate User-Generated Content on Instagram

Instagram Branding

Victoria Taylor — October 28, 2019 User-generated content is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers and customers and broaden your online presence. Around 86% of millennials believe that user-generated content (also known as UGC) is a good indicator of a brand or product’s quality. … Continue reading 6 Best Brands That Dominate User-Generated Content on Instagram →

Why D2C brands are the future of retail

Branding Lessons

The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they’re creating customers for life. Greg Sterling on October 25, 2019 The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to multi-channel, with many companies adding physical stores to … Continue reading Why D2C brands are the future of retail →

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Retail Industry

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season →

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