— November 22, 2017
A website of your own is the most important marketing tool any modern business can have. It should be treated as the hub around which all your marketing activities will be centered. All of your marketing efforts need to drive traffic back to your site so your target audience can see all of the products and services you have to offer. A great business website will also position you as an expert in your niche or industry, one worth paying attention to.
Information and Education
Your website’s “housekeeping pages” such as About Us, Contact Us, and your Media Center, will tell prospective customers and others who wish to know more about you who you are and what your business is all about.
Round the Clock Content Marketing
Your website is your online catalog of all you have to offer. Your website can market for you 24/7/365. Your site should be packed with the kind of information a prospective customer in your niche is looking for. The more information a customer has, the more likely they are to feel confident about making a purchase.
Selling online has never been easier thanks to PayPal and other tools. Your site will keep selling for you even when you’re not online. You can keep on making money when you are sick or on vacation.
If you have a brick and mortar business, offering online bookings is a convenient way to get people in the door easily. There are many apps and plugins in WordPress, for example, which will allow you to book times or spots for your services, such as your yoga studio or restaurant.
Putting the customer first is the secret to any successful online business these days. Your website should have responsive customer service reps working to answer questions and solve problems. Even if you are a business of only one, you can still support your customers well in a number of ways, including a ticketing system that will log their requests. You should be able to access the ticketing system you choose from any computer and check it regularly.
Keep track of the types of questions you are being asked, and organize a “Frequently Asked Questions” (FAQs) section of the site that they can access any time. Consider putting this data right on the product page, or offering hints and tips to help people get the most out of their product.
Help your target audience get into the habit of visiting your site to see what is new. Product launches, flexible offers, and special sales and discounts are just a few of the ways to keep them coming back for more. This has the added advantage of helping you target a wider audience. Your happy customers will tell others about the great deals you are offering. Announcing them on social media will also help drive traffic and increase sales and profits.
If you don’t already have a robust website full of interesting offers and content that will keep your prospective customers coming back for more, now is the time to start building one.