Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons. For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains
Tag Archives: Brands
How to Use Instagram for Your Brand’s Social Media Marketing
Emily Sidley — October 15, 2019 Follow @EmilySidleyPR When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ … Continue reading How to Use Instagram for Your Brand’s Social Media Marketing
Should we make socially irresponsible brands appealing again?
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change. David Bicknell on October 8, 2019 at 3:39 pm As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune … Continue reading Should we make socially irresponsible brands appealing again?
Building housewares brands with brand response TV
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points. Karla Crawford Kerr on September 26, 2019 Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different … Continue reading Building housewares brands with brand response TV
Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? by Dave Morgan , Featured Contributor, September 19, 2019 This post was previously published in an earlier edition of Media Insider. The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during … Continue reading Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent
Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience. Amy Gesenhues on September 23, 2019 Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking … Continue reading Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent
Want to understand a brand’s vision for future growth? Look to the CMO role
As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role
Ecommerce and Voice Search: 8 Factors Brands Need to Consider
Kate Lynch — August 30, 2019 — August 30, 2019 With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before. Buying … Continue reading Ecommerce and Voice Search: 8 Factors Brands Need to Consider
D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
D2C Brands Have Higher Click-Through, Conversion Rates On Mobile by Laurie Sullivan @lauriesullivan, August 29, 2019 A study has found that direct-to-consumer (D2C) brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. The LiveIntent study analyzes dozens of D2C brands running marketing campaigns with LiveIntent, which reaches 250 million … Continue reading D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Leading The Pack: How Brands Drive Quality Leads
Leading The Pack: How Brands Drive Quality Leads by Ray Schultz , Columnist, August 27, 2019 It’s one thing to generate leads. It’s another to turn those leads into paying customers. But most brands are at least pretty good at it, judging by Strategies, Tactics and Trends for Lead Generation Quality, a new study by … Continue reading Leading The Pack: How Brands Drive Quality Leads
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