Tag Archives: Brands

Five Failed Brands, Retailers Have Something In Common: Incorrect Information

Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information →

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

eCommerce eMail Marketing

Mike Arsenault — November 25, 2019 Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for … Continue reading Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands →

Voice Devices Will Change How Brands Interact With Future Consumers

Voice Assistants

Voice Devices Will Change How Brands Interact With Future Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2019 Nithya Thadani, CEO of RAIN, a digital agency that specializes in voice and conversational AI, has both a Google and Amazon Alexa speaker in her home. She recently bought another voice-enabled speaker, but before she could activate … Continue reading Voice Devices Will Change How Brands Interact With Future Consumers →

Tell your brand’s story through video ad sequencing

Video Strategy

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on YouTube. Brooke Osmundson on November 4, 2019 Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every … Continue reading Tell your brand’s story through video ad sequencing →

How Brands Can Generate Massive Revenue With Pinterest

Deep Patel — October 31, 2019 Follow @deeppatel TheDigitalArtist / Pixabay Pinterest is more than just a giant pinboard for collecting cool ideas and images; it lets you share your own inspired ideas — including photos and videos of products or services. It’s a visual search engine for just about any hobby or interest you … Continue reading How Brands Can Generate Massive Revenue With Pinterest →

6 Best Brands That Dominate User-Generated Content on Instagram

Instagram Branding

Victoria Taylor — October 28, 2019 User-generated content is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers and customers and broaden your online presence. Around 86% of millennials believe that user-generated content (also known as UGC) is a good indicator of a brand or product’s quality. … Continue reading 6 Best Brands That Dominate User-Generated Content on Instagram →

Why D2C brands are the future of retail

Branding Lessons

The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they’re creating customers for life. Greg Sterling on October 25, 2019 The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to multi-channel, with many companies adding physical stores to … Continue reading Why D2C brands are the future of retail →

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Retail Industry

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season →

Bridging Category Management Among Ethnic Brands, Chains

Branding Trends

Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons. For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains →