Tag Archives: Brands

How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)

eCommerce Branding

Matt Janaway April 12, 2021 Pay-per-click (PPC) ads are the heroes of short-term minded marketers. That’s because paid ads can get ecommerce businesses immediate online visibility and laser-target the audience they want to reach. After all, Google and Facebook are being paid to do it. Even so, ecommerce marketers shouldn’t assume that PPC ads alone … Continue reading How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads) →

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

Consumer Engagement

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took.  Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 →

Despite What You Think, Brands Have An Eye On Consumer Needs

Consumer Engagement

Despite What You Think, Brands Have An Eye On Consumer Needs by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2021 What else changed during the pandemic? Consumer perception of generic products, for starters. With two-thirds of shoppers reaching the conclusion that store brands are just as high-quality as name brands, and another third ranking private-label … Continue reading Despite What You Think, Brands Have An Eye On Consumer Needs →

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