DeJuan Wright September 8, 2021 Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect product or service. You also know that you selected the perfect team to help you get your idea off the ground and bring your vision to the marketplace. You’re pretty … Continue reading How To Attract Your Brand’s Minimum Viable Audience
Category Archives: Branding Satety
Brand Safety For CTV Comes First, Performance Is A Close Second
Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second
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