Kamaria Campbell March 25, 2021 In the past year, TikTok has taken the social media world by storm. With an estimated 1.1 billion users, 2.6 billion app downloads, and its endless creative potential, users can’t get enough. For the sake of comparison, Facebook has an estimated 2.8 billion users and Twitter has an estimated 330 … Continue reading What Is TikTok? An Introduction to TikTok for Brands
Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief
Hugh Stephens March 19, 2021 Has your brand joined Instagram recently? Are you now looking for ways to grow your audience and get those first 1000 followers that everyone’s talking about? In this article, you’ll learn various strategies to help your brand attract the first 1000 followers on Instagram, build the much-needed social proof this … Continue reading How to Reach 1000 Followers on Instagram (A Guide for Brands)
Sahail Ashraf March 19, 2021 TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company … Continue reading TikTok Launches New Platform For Brands
True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took. Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Despite What You Think, Brands Have An Eye On Consumer Needs by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2021 What else changed during the pandemic? Consumer perception of generic products, for starters. With two-thirds of shoppers reaching the conclusion that store brands are just as high-quality as name brands, and another third ranking private-label … Continue reading Despite What You Think, Brands Have An Eye On Consumer Needs
Jake Rheude February 13, 2021 If all you’ve heard about TikTok is that it has a bunch of teenagers dancing, it’s time to get up to speed on the fastest growing social media platform and darling of the Gen Z population. There are hundreds of genres of videos on the app, from educational content about … Continue reading 6 Brands That Are Killing It On TikTok
Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email
Meg Coffey January 27, 2021 You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If you’re finding it difficult to make meaningful connections with your … Continue reading How Brands Use Facebook Groups to Drive Engagement
