Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Tag Archives: Brands
3 Ways Brands Engage With Their Audience via Email
Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email
How Brands Use Facebook Groups to Drive Engagement
Meg Coffey January 27, 2021 You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If you’re finding it difficult to make meaningful connections with your … Continue reading How Brands Use Facebook Groups to Drive Engagement
Twitter Marketing Tips For Brands In 2021 – The Ultimate Guide
Vikas Kalwani January 13, 2021 Twitter is a powerful platform to build your personal brand as well as to strategically market your products and/or services. In this article, I will shed light on tips and strategies for marketing your brand effectively on Twitter. While working with Hackr.io, I made Java tweet about Hackr.io. I have … Continue reading Twitter Marketing Tips For Brands In 2021 – The Ultimate Guide
Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil by Laurie Sullivan @lauriesullivan, January 7, 2021 Facebook, Snapchat, and Twitter will feel the recoil from brands pulling advertising budgets amidst negative news reports and posts from people on the platforms. But not all social media platforms see their users posting negative … Continue reading Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
The 2020 Holidays Are Make-or-Break for Brands
Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands
Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing
Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology. Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing
Google Shopping Paves The Way For Non-Retail Brands
Google Shopping Paves The Way For Non-Retail Brands by Laurie Sullivan @lauriesullivan, December 10, 2020 Google Shopping has been a platform for retailers to bring products online in an ecommerce-type store, but during the Search & Performance Insider Summit on Thursday, Nico Bryant-Aguilar, head of group marketing at Nurx, told virtual attendees how the telemedicine … Continue reading Google Shopping Paves The Way For Non-Retail Brands
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Brands Talk — What Does Yours Say Without Saying It?
Brands Talk — What Does Yours Say Without Saying It? by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2020 Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? Nearly half of consumers, at 47%, cite a brand’s slogan as … Continue reading Brands Talk — What Does Yours Say Without Saying It?
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