How Brands Can Best Navigate The Cookie-less Future by Josh Perlstein , Op-Ed Contributor, October 8, 2021 There are massive changes afoot in the digital ecosystem related to consumer privacy, government regulation, and big-tech player moves, with far-reaching implications for brands and digital marketers. As the industry prepares for the elimination of third-party cookies, the … Continue reading How Brands Can Best Navigate The Cookie-less Future
Tag Archives: Brands
Without Personalization, Consumers Don’t Get What They Want From Brands
Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America. Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
How contact tracking tech can reconnect brands with former customers
Technology can help companies find B2B contacts — including marketers — that have changed jobs. Jacqueline Dooley on September 13, 2021 You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s … Continue reading How contact tracking tech can reconnect brands with former customers
How To Attract Your Brand’s Minimum Viable Audience
DeJuan Wright September 8, 2021 Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect product or service. You also know that you selected the perfect team to help you get your idea off the ground and bring your vision to the marketplace. You’re pretty … Continue reading How To Attract Your Brand’s Minimum Viable Audience
Gen Z, Millennials Drive Brands To Achieve Halo Effect
Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Sponsored Content: NetBase Quid on August 11, 2021 Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users … Continue reading Top social media monitoring capabilities for brands
Creative discounts solution for grocery brands
Text a pic of your receipt to Aisle and get Venmo’d cash rewards. Chris Wood on August 4, 2021 A new cash-back rewards platform called Aisle is debuting in the U.S. this week, following a soft roll-out in April. It allows grocery shoppers to take a picture of their grocery receipt and text it for … Continue reading Creative discounts solution for grocery brands
Digital Marketing Headhunters Highlight How These 3 Brands Beat the Odds
Bob Van Rossum July 31, 2021 As digital marketing headhunters, we know any gap in a marketing strategy could set a company back for weeks or even months. You need to make sure they have all the resources you need to be competitive. With deep research, MarketPro has found four common key concepts that made … Continue reading Digital Marketing Headhunters Highlight How These 3 Brands Beat the Odds
Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources by Ray Schultz , Columnist, July 28, 2021 Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The … Continue reading Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Random Posts on
12 Experts Share Mobile App Marketing Tips For Small Businesses
Is Being a Franchisee Right For Me?
Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
Adobe introduces LLM Optimizer to help teams improve AI search visibility
How Would You Like Your Graphic Design? Fast, Cheap, or Great. Pick Two.
How Can You Outperform the Winners-Eat-Everything Digital Economy?
Imaginary Ventures is looking to Web3 for the next Glossier or Everlane
5 Social Media Mistakes Holding You Back
