Tag Archives: Brands

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Branding

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare.  Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid →

How brands are joining the metaverse with VR experiences

Metaverse

Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide. Chris Wood on March 10, 2022 “This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are … Continue reading How brands are joining the metaverse with VR experiences →

CMOs’ Nightmare Alley: ROI, Private Labels, New Brands

Content Management Tools

CMOs’ Nightmare Alley: ROI, Private Labels, New Brands by Sarah Mahoney  @mahoney_sarah, March 8, 2022     Image above: Many CMOs are touchy about private label brands, among the biggest winners during the pandemic. These are Target’s.   When chief marketing officers are staring at the ceiling at 2 a.m., they can take comfort in … Continue reading CMOs’ Nightmare Alley: ROI, Private Labels, New Brands →

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It

Branding Tools

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2022 Brands developed apps to fit consumer needs, complete sales, cement deeper loyalty and create engagement. But what is the value of the apps and how do they help with conversions and connections … Continue reading Brands May Have An App For That, But Here’s Why Consumers Don’t Use It →

How marketers on Amazon can still launch and grow brands

Amazon Branding

Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards. Chris Wood on February 25, 2022 Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with … Continue reading How marketers on Amazon can still launch and grow brands →

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Facebook Marketing

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy Elena Cucu / 10 Feb 2022   Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars … Continue reading Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy →

What retail apocalypse? These 10 brands are proving physical stores still matter in 2022

Retail Industry

By Connie Lin January 28, 2022 We could write essays about the beating that retail has suffered over the past decade (see: COVID-era bankruptcies, supply-chain throttling, the pre-pandemic mall-pocalypse), but not today! Right now, we’re here to focus on the positives—of which, lucky for us, there are plenty. For example, take this list of top … Continue reading What retail apocalypse? These 10 brands are proving physical stores still matter in 2022 →

How Americans 'Cancel' Brands, According To Forrester

Branding Awareness

How Americans ‘Cancel’ Brands, According To Forrester by Joe Mandese  @mp_joemandese, January 26, 2022 With numerous recent studies indicating consumers are becoming more active about pressuring brands whose products, services — and increasingly, policies and ideologies — don’t align with them, Forrester fielded research to find out exactly how consumers “cancel” brands they no longer … Continue reading How Americans 'Cancel' Brands, According To Forrester →

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