Brands Struggle With Providing Good Customer Experiences by Rob Williams , June 10, 2022 Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied. U.S. consumers have a worse opinion of brands than they did a year ago amid the difficulties in providing a positive customer experience (CX). After several years of … Continue reading Brands Struggle With Providing Good Customer Experiences
Using Marketing & PR to Quickly Increase Your Brand’s Visibility Nate Nead / 02 Jun 2022 Want to grow your business? Want to continue adding new customers and getting in front of a larger audience of qualified buyers? You need to focus on brand awareness. Brand awareness and visibility are key elements of successful … Continue reading Using Marketing & PR to Quickly Increase Your Brand’s Visibility
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?
By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show
By Shalene Gupta May 10, 2022 Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust
Brands Get Pulled Into Politics by Aaron Paquette , Columnist, May 12, 2022 Last week’s leak of the Supreme Court decision overturning Roe v. Wade sent shock waves across the country, creating profound ramifications for consumers and businesses alike. Suddenly, staying neutral in the “culture wars” is no longer an option for brands increasingly called … Continue reading Brands Get Pulled Into Politics
Brands, Get Ready To Meet Your Consumers In The Metaverse by Oliver Wright , May 6, 2022 There’s a lot of excitement about the metaverse — and for good reason. By allowing consumers to seamlessly move between two different realities, the metaverse is already creating countless new opportunities for retailers and consumer brands. While … Continue reading Brands, Get Ready To Meet Your Consumers In The Metaverse
How Can Brands Respond To Political And Social Issues Responsibly? by Grace Farag , May 4, 2022 The recent kerfuffle over the exceedingly unfortunate CNN cutaway to an Applebee’s ad featuring a dancing cowboy, which aired right next to footage of war-torn Kyiv, is just the latest example of ads behaving badly — but in this … Continue reading How Can Brands Respond To Political And Social Issues Responsibly?
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Akshat Biyani on May 3, 2022 Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree … Continue reading Why we care about social media marketing: A guide for brands
