Tag Archives: Brands

Irrelevant marketing has consumers turning off brands

The top offender is content selling them a product they just purchased. Constantine von Hoffman on April 26, 2022 Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping … Continue reading Irrelevant marketing has consumers turning off brands →

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

Consulting Engagement

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands by Laurie Sullivan @lauriesullivan, April 25, 2022 The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands … Continue reading 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands →

Why it’s so hard for brands to say, We’re sorry

Branding Lessons

By Jeff Beer April 02, 2022 For a certain species of candy aficionado, 2013 is a year that lives in infamy. Until then, the flavor combination inside every bag of Skittles consisted of strawberry, lemon, grape, orange, and lime—since the candy first hit North American shores in 1979. But nine years ago, the brand … Continue reading Why it’s so hard for brands to say, We’re sorry →

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Branding Awareness

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites →

Does a Twitter Professional Account add value for brands?

Twitter For Business

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? Danny Goodwin on April 6, 2022 Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will … Continue reading Does a Twitter Professional Account add value for brands? →

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Branding

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare. Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid →

How brands are joining the metaverse with VR experiences

Metaverse

Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide. Chris Wood on March 10, 2022 “This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are … Continue reading How brands are joining the metaverse with VR experiences →

CMOs’ Nightmare Alley: ROI, Private Labels, New Brands

Content Management Tools

CMOs’ Nightmare Alley: ROI, Private Labels, New Brands by Sarah Mahoney @mahoney_sarah, March 8, 2022 Image above: Many CMOs are touchy about private label brands, among the biggest winners during the pandemic. These are Target’s. When chief marketing officers are staring at the ceiling at 2 a.m., they can take comfort in … Continue reading CMOs’ Nightmare Alley: ROI, Private Labels, New Brands →

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It

Branding Tools

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2022 Brands developed apps to fit consumer needs, complete sales, cement deeper loyalty and create engagement. But what is the value of the apps and how do they help with conversions and connections … Continue reading Brands May Have An App For That, But Here’s Why Consumers Don’t Use It →

How marketers on Amazon can still launch and grow brands

Amazon Branding

Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards. Chris Wood on February 25, 2022 Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with … Continue reading How marketers on Amazon can still launch and grow brands →