Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds
Devin Partida January 17, 2022 The highly competitive world of retail means businesses must find ways to create customer loyalty. Launching a credit card gives a brand the ability to pass out member points for purchases all over, offer higher perks for shopping in the establishment, and keep the business’s name at the forefront of … Continue reading Why Brands Are Launching Their Own Credit Cards (And 10 to Check Out)
Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2. Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization
John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022
Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging
B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds by Ray Schultz , December 3, 2021 There has been a sharp increase in the number of B2B buyers who complain about delivery times, according to Superpowers 2.0, a study from Merkle B2B conducted with B2B International. Of the decision-makers polled, 44% agree that … Continue reading B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
The Homogenization Of Brands On TikTok by James Cadwallader , November 23, 2021 Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly mean advertisers. In the early days of TikTok advertising, there were a … Continue reading The Homogenization Of Brands On TikTok
Susan Gilbert November 26, 2021 Today I have some live streaming video tools to help you improve your brand presence online. Video content is now the number one way to building a brand online. With an interactive broadcast you can quickly attract an interested audience. By taking advantage of live streaming tools you can host … Continue reading Live Streaming Video Tools for Brands
Richard Hammond November 23, 2021 In 2011, retail was still a viable route to market for most luxury brands. Internet sales were rising but, at that time, online shoppers were reluctant to purchase expensive items sight unseen over the internet. That reluctance has now all but disappeared. Around £17bn work of luxury goods are sold … Continue reading How to Do Digital Marketing for Luxury Brands
