Christopher Moore — May 24, 2017 Follow @cjmoore— May 24, 2017 As long as you have good products, people will buy them, and then they will also become repeat customers of yours, right? Well, as it turns out, product packaging matters a lot more than you might be inclined to believe. This is particularly true … Continue reading Products Packaging Optimization and Branding
Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms
Lisa Kupfer — March 14, 2017 Follow @dearlisa— March 14, 2017 In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and … Continue reading How to Unlock Social Media Branding
Gal Borenstein — December 4, 2016 Follow @galborenstein— December 4, 2016 It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top B2B Digital Marketing and Branding Agency, have done the … Continue reading Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]
by Jawad Khan Follow @WritingMDestinySeptember 24, 2016 The blogosphere is a crowded place. Countless new blogs pop up every day in thousands of new niches and each one of them battles for more eyeballs on their content. So if you’re a newbie, it’s pretty hard to grab the attention of your target audience and get … Continue reading 3 Branding Hacks To Quickly Establish Yourself as an Expert in Your Niche
by Leona HintonSeptember 22, 2016 As you know, your small business’s brand is everything when marketing yourself and your company. The online marketplace is crowded, and you need to make sure you stand out from your competitors. How do you do that, though? The answer lies in how you build your brand in the first … Continue reading 11 Essential Tools to Make Small Business Branding Easy
by Venkatesh C.R. Follow @dotcominfowayAugust 29, 2016 Customer Lifetime Value (of a user) often abbreviated as (LTV) is a vital metric that helps you calculate the probability of the success of an app over time. LTV is an indicator of the real value of the client over time. It measures what your business stands to … Continue reading Calculate the Life Time Value (LTV) of Your App Users for Massive Branding & Success [Infographic]
by Luana Spinetti July 27, 2016 Follow @LuanaTFJuly 27, 2016 When you start out in a niche that you want to monetize, experts will tell you to narrow your focus on what makes you money and leave everything else out of the book. You know it’s important to cover specific topics in your niche in … Continue reading How to Be Memorable and Make Money. A Guide to Smart Branding
by Catherine Tims June 12, 2016 Follow @ivyleaguewriterJune 12, 2016 Apple offers GREAT user experience on their website, partly due to their incredibly strong branding strategy. Here’s a quick way to do the same for your Ecommerce store. Even if you only sell nuts and bolts, there is a way to make consumers love your … Continue reading How to Quickly Create a Branding Strategy for Good UX
by JoAnne Funch May 26, 2016 Follow @joannefunchMay 26, 2016 Did you set-up a company page on LinkedIn and then forgot about it? You may have had the intention of building a LinkedIn company page for branding, but with a lack of strategy and understanding of WHY and HOW it was going to deliver … Continue reading 6 LinkedIn Company Page Branding Strategies
