Tami Berry — November 27, 2017 — November 27, 2017 089photoshootings/Pixabay To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a … Continue reading Employer Branding: 10 Tips for Attracting and Retaining Top Talent
By Nidhi Dave November 16th, 2017 “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”— Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply can’t ignore online reputation management. Creating and managing a good online reputation … Continue reading Branding Through Online Reputation Management
Maren Hogan — November 2, 2017 Follow @marenhogan — November 2, 2017 Artturi_Mantysaari / Pixabay Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and joked with this young man, we mentioned he was Gen Z, to which he replied: Has anyone even defined Gen … Continue reading Revolutionary Employer Branding for Generation Z
Irene McConnell — October 23, 2017 — October 23, 2017 10 years ago you couldn’t use Google to find a coffee shop near you. Now you can say “Siri, is there a good coffee shop near me?” and you’ll get an intelligent list of cafes, curated according to precise user feedback and your tastes – … Continue reading Why You Need A Strong Personal Branding Strategy (Future-Proof Your Career)
By Vikas Agrawal September 22nd, 2017 For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through trial and error to devise a strategy that will match your … Continue reading 5 Branding Lessons from Social Media Stars
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017 If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding
Virginia Franco — August 22, 2017 Follow @VAFrancoResumes — August 22, 2017 geralt / Pixabay Targeting that executive and C-suite role often requires a solid online reputation. Why? Many recruiters now use social media to find and vet candidates, and decision makers often scour the web for proof that you are who you say you … Continue reading Why You Can’t Skip Out on Online Branding During your Job Search
James Burbank — July 10, 2017 — July 10, 2017 Photo-Mix / Pixabay It would probably be a good idea to confirm this with someone who has a degree in business history, but it’s highly likely that employer branding has been an integral part of business since…forever. The second caveman to realize he could sell … Continue reading Why (and How) You Should Use Twitter for Employer Branding
Denny McCorkle — June 9, 2017 Follow @DennyMcCorkle— June 9, 2017 Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s … Continue reading Future-Proof Your Personal Name SEO for Personal Branding & Job Search
Lauren Clemett — May 28, 2017 Follow @theubp— May 28, 2017 Personal Branding is about creating a specific image of yourself in the mind of your ideal client, so they can get to know, like and trust you before they buy from you. In the same way, big brands create instant recognition, your personal brand … Continue reading Personal Branding For Service Providers
