by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
by Carmelo Hannity February 5, 2016 Follow @carmelohannityFebruary 5, 2016 Branding to consumers certainly isn’t a new concept for businesses, but employer branding is a concept that’s emerging as incredibly important to today’s businesses to remain competitive. As unemployment has ticked down in the U.S., many companies are facing what’s shaping up to be a … Continue reading 7 Ways to Build An Employer Brand That Appeals to Millennials
by Cormac Reynolds January 29, 2016January 29, 2016 Instagram has now over 400m followers and is a big part of the Facebook family in terms of reach and also potential for advertisement and revenue. There are a number of awesome sites and apps out there that can be used in conjunction with Instagram that enrich … Continue reading 5 Instagram Tools Your Brand Needs to Start Using Today
by Maria Haggerty January 27, 2016January 27, 2016 Freight management may seem like a straightforward process of moving packages from point A to point B in theory, but in practice, it can be a highly involved operation that requires a great deal of business strategy on behalf of retailers. The procedure is a key interaction … Continue reading How to Determine the Most Cost-Effective Freight Management Strategy for Your Unique Brand Needs
by Andrea Tager January 22, 2016 Follow @alternativecommJanuary 22, 2016 Everyone’s doing it. Social media marketing, that is. And, some are doing it better than others. Take a look at six reasons why your business has yet to master social media marketing. Your social media marketing strategy consists of a Facebook page. “Social media” is … Continue reading 6 Reasons Your Brand is Failing at Social Media Marketing
by BusinessVibes January 17, 2016 Follow @businessvibesJanuary 17, 2016 SEO is something that all new businesses should consider, and it is one of the fastest ways to build brand recognition. The more your business name shows up in the search engines, the better for your brand recognition. Here are some brand-building SEO tactics you can … Continue reading SEO in Your Toolbox: Boosting and Building Brand Recognition
by Chris Bennington January 17, 2016 Follow @cmbenningtonJanuary 17, 2016 I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resounding “No!” … So why do you settle for a dull message that just … Continue reading Brand First, Digital Second. How Digital Marketing Should Change In 2016.
by Sahail Ashraf January 14, 2016 Follow @TalcontentJanuary 14, 2016 If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest and Twitter, Facebook and LinkedIn. Get … Continue reading 7 Incredible Examples Of Brand Storytelling On Social Media
by Giovana Zanellato January 13, 2016January 13, 2016 Hashtag fails have seemed ever-present in recent years, from dissatisfied tweeters co-opting McDonald’s branded message to epidemics of bad spelling on Instagram to very awkward abbreviations. In the former case, we can specify these trip-ups as hashtag hijacking, which happens when a hashtag pertaining to a grassroots … Continue reading 5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them
by Maria Haggerty January 13, 2016January 13, 2016 Strategic, high-quality photography is important to every brand. After all, 67% of consumers say the quality of a product or branded photo is “very important” in selecting and purchasing an item. This is especially true for online retailers, for which product photography serves as one of the … Continue reading The How, When and Why to Producing Original Photography for your Ecommerce Brand
