Tag Archives: brand

7 Ways To Save Your Brand From Influencer Blackmail

Email Marketing

by BusinessVibes March 7, 2016 Follow @businessvibesMarch 7, 2016 Influencer marketing: cash cow, or too-good-to-be-true? Probably a bit of both, if we’re honest. Influencer marketing offers the potential to leverage a huge following, securing endorsement right at the heart of your target audience. However, as the sector grows so do the people looking to take … Continue reading 7 Ways To Save Your Brand From Influencer Blackmail →

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Search Engine Marketing

Lori Weiman on February 23, 2016    Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you all caught up. In Part 1, we reviewed how gains … Continue reading Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) →

How to Create & Use Custom Snapchat Geofilters For Your Brand or Business

Snapchat

by Dhariana Lozano March 2, 2016 Follow @DhariLoMarch 2, 2016 Snapchat has recently allowed businesses to create custom on demand geofilters! This is a great opportunity for brands to surprise and delight guest and customers while at the same time building engagement and relationships, flexing the brand’s creative muscle, and adding a fun value. Snapchat … Continue reading How to Create & Use Custom Snapchat Geofilters For Your Brand or Business →

Depth Over Width The ONLY Social Media Strategy You Need To Grow Your Brand

Social Media Strategies

by Austin Iuliano February 28, 2016 Follow @austiniulianoFebruary 28, 2016 The Only Social Media Strategy You Need to Grow Your Brand. This is the only strategy you’re going to need to build your brand. It doesn’t matter what social media platform you are on. Whether you are on Facebook, Twitter, Instagram, Pinterest, Snapchat, Periscope, Vine, … Continue reading Depth Over Width The ONLY Social Media Strategy You Need To Grow Your Brand →

How Will Facebook’s Recent Update Affect Your Brand?

Facebook Business

by Meaghan Alvarado February 19, 2016 Follow @MeaghanmaeFebruary 19, 2016 Earlier this month, Facebook updated the algorithm associated to their News Feed. Instead of using quantitative feedback (like and comment count), they’re now using qualitative feedback to show relevant content to users. According to Social Media Today: “What that means, in practical terms, is that … Continue reading How Will Facebook’s Recent Update Affect Your Brand? →

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

PPC Campaigns

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Lori Weiman on February 11, 2016 Brand Bidding & PPC Optimization: How We Go Here (Part 1 of 8) Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s … Continue reading Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) →

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