by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact
by Personal Branding Blog January 12, 2016January 12, 2016 With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for … Continue reading Personal Brand #Success on Twitter for Small Business Owners
by Sara McGuire January 11, 2016 Follow @sara_mcguireJanuary 11, 2016 Do you hear that sound? It’s your users talking to you. Are you listening to them? It’s easier than ever for businesses to know what their users think about them. A quick perusal of your business’s social media pages will yield many appraisals, criticisms, opinions … Continue reading Why User Generated Content Is The Key to Brand Relevance [Infographic]
by Melissa Duko January 11, 2016January 11, 2016 Video often gets a bad rap for killing the radio star. However, video simply provides yet another platform for musicians to share their music. Now video is at it again, offering advertisers an exciting new way to share their brand on mobile devices. Instead of static ads, … Continue reading How to Build Brand Awareness With Mobile Video
by Max Specht January 9, 2016January 9, 2016 The concept of influencer marketing isn’t necessarily new; brands have been using celebrity endorsements for years to convince people to buy their products (think Stephen Curry on a box of Wheaties, or Matthew McConaughey driving a Lincoln). The recent twist in this landscape is the rise of … Continue reading Influencer Marketing and Your Brand On Vine
by Personal Branding Blog January 8, 2016January 8, 2016 Over the last few years Google Plus has steadily grown into a social network used by individuals, brands, and businesses. With the recent redesign of Google Plus influence on this platform is more important than ever, especially on mobile. This is a great time for personal … Continue reading Why Your Personal Brand Should Be Marketing On Google Plus
by Daniel James January 8, 2016 Follow @FurstPersonJanuary 8, 2016 2016 is here, and that means companies are evaluating what they’re looking for in current talent acquisition efforts. LinkedIn’s annual Global Recruiting Trends report highlighted some of the key areas that companies are looking to improve upon, invest in, and refine this year. In the … Continue reading 2016 Report Shows the Importance in Employer Brand, Quality of Hire
by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way
by Dorian Travers January 7, 2016 Follow @https://twitter.com/wpromoteJanuary 7, 2016 As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one … Continue reading How To Discover and Claim Unlinked Brand Mentions
by Tracey Wallace December 30, 2015 Follow @tracewallDecember 30, 2015 Choosing a strategic domain name is not just a task for those starting up their own businesses. For many, the decision to launch your own website comes many years after you’ve already built a profitable venture. The reasons for this are typically: You’ve been successfully … Continue reading Your Domain Name is Your Brand — Here’s How to Pick One
