by Matthew Harris March 29, 2016 Follow @AddisonWhitneyMarch 29, 2016 We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In the below infographic from Made by Oomph! examines … Continue reading How Important is an Easily Pronounced Brand Name? [Infographic]
by John Nemo March 25, 2016 Follow @JohnNemoPRMarch 25, 2016 Whether we like it or not, each one of us is now a “personal brand” online. In fact, at this very moment, others are viewing your LinkedIn profile and making snap decisions about whether or not to give you business, hire you for a service, … Continue reading 3 Simple Tips to Boost Your Personal Brand on LinkedIn
by Bill Corbett March 25, 2016March 25, 2016 Who would have thought that billions of hours of video content would be uploaded to YouTube and other online sites each month? The growth of video is astonishing and will continue to grow in the years to come. With mobile technology and smartphones, we have a powerful … Continue reading Focus on Video Today for Your Brand and Business
Outperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can exploit your rivals’ weaknesses and come out on top. Stoney deGeyter on March 24, 2016 Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience … Continue reading How your web presence can become the undisputed champion against big brand Goliaths
by Jeff Charles March 24, 2016 Follow @ArtisanOwlMarch 24, 2016 Do you ever feel like your prospects aren’t connecting with you? Are you having trouble figuring out how to stand out from your competition? Of course you are. It makes sense. It’s not always easy to differentiate your company from the others in your space. … Continue reading Brand Purpose: How to Sell With Conviction
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. Lori Weiman on March 24, 2016 Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing … Continue reading Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
by Kristina Jaramillo March 22, 2016 Follow @GetLinkedInHelpMarch 22, 2016 Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of … Continue reading CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI
by Irene McConnell March 16, 2016March 16, 2016 If you’re like most high-performing professionals (especially at the senior management level), you’re probably used to having job opportunities fall into your lap. I wouldn’t be surprised if you told me that you didn’t need a resume to land your last job, or that you haven’t used … Continue reading How To Build A Highly Effective Personal Brand Using Social Media.
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. Lori Weiman on March 11, 2016 Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine … Continue reading Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
by Brian McNeil-Smith March 10, 2016 Follow @easypromosappMarch 10, 2016 As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page. In fact, for some, a Facebook page comes before a website or even a blog. And like most, after putting some time into a nice picture and … Continue reading Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand
