by Aleh Barysevich June 14, 2016 Follow @LinkAssistantJune 14, 2016 New businesses more than anyone else have to monitor their brand mentions. There is a number of reasons for that. First, it is common knowledge that the best way to compete with huge brands is by offering unique and personal experience. It’s easy to seem … Continue reading 5 Best Brand Mention Tools For Every Aspiring Entrepreneur
by Personal Branding Blog June 10, 2016June 10, 2016 Building a personal brand comes through increased visibility online and establishing yourself as a leader in your industry. One of the best ways to achieve this is to create compelling content that is shared on social media. LinkedIn is a top spot for professionals, and allows … Continue reading How to Establish Your Personal Brand as a LinkedIn Influencer
by Ben Plomion June 7, 2016 Follow @benplomionJune 7, 2016 The old adage “A picture is worth a thousand words” has been around in one form or another since at least the 1920s, but it’s more true than ever today in a world where image-capturing devices are ubiquitous and the sharing of images takes way … Continue reading If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online?
by Brionna Lewis June 7, 2016June 7, 2016 All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your … Continue reading 5 Signs Your Brand is Dropping the Ball on Mobile
When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes. Chris Kerns on June 6, 2016 Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. … Continue reading Your brand refresh: What should you expect from social?
by Beth Crawford June 5, 2016June 5, 2016 Your products are elegantly crafted, your website is refined, and your mission resonates with your customers. But your email marketing is outdated and needs a facelift. You want to ensure that your professional image is conveyed in your email marketing, but don’t know where to start. How … Continue reading How to Create Emails That Perfectly Match Your Business Brand
by Sally Falkow June 2, 2016June 2, 2016 Twitter rules have always restricted content to 140-characters. We’ve all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some … Continue reading New Twitter Rules Good for Brand Storytelling
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by Steve Hamm May 25, 2016 Follow @maasprosrduMay 25, 2016 When you discuss your small business with a digital marketing agency, you know that you want affordability, website development services, and social media engagement. When the experts start talking about search engine marketing of your brand, you pause. Have you truly defined a brand message, … Continue reading Effective Search Engine Marketing Requires Concentrated Brand Development
