Personal Branding Blog — December 21, 2018 — December 21, 2018 joshborup / Pixabay Pinterest is not only a popular social network, but also a powerful search engine to market your personal brand and drive traffic to your website. Would you like to attract a larger audience and drive more sales? Your brand can start … Continue reading Improve Your Brand Marketing On Pinterest
Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018 As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences
70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Personal Branding Blog — December 14, 2018 — December 14, 2018 Unfortunately, many professionals hurt and undermine their personal brands without even realizing it. There are some key on-line and offline habits that I am regularly raising with my personal branding clients to help create awareness, and to diminish the impact. Not using social media. … Continue reading Avoid Undermining Your Personal Brand
Julian Baring on December 6, 2018 People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and … Continue reading The new best practices for digital brand storytelling
Retailers Fail To Capitalize On Toys R Us Brand Searches by Laurie Sullivan @lauriesullivan, (December 01, 2018) Search results on Google reveal that consumers miss the toy retailer Toys R Us. From April 1 through November 25, 2018, consumers searched on the keywords “toys r us” 73 million times, according to data from Kantar Media. … Continue reading Retailers Fail To Capitalize On Toys R Us Brand Searches
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help. If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring … Continue reading 8 best online reputation management tools for your brand
Joanne McDonagh — November 27, 2018 Follow @rezoomo_com — November 27, 2018 089photoshootings / Pixabay Some companies don’t have a huge marketing budget. In saying that, there is one significant aspect that you may be overlooking, that can help you promote your employer brand: your employees. Realistically your employees talk about what it is like … Continue reading Turning Your Employees Into Brand Ambassadors
Personal Branding Blog — November 25, 2018 — November 25, 2018 377053 / Pixabay The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach. The latest change by the search … Continue reading How Google Discover Affects Search And SEO For Your Personal Brand
The Search For Consumers Without Brand Loyalty by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2018 Natural Intelligence, which focuses on paid search and finding consumers without a preference for a specific brand, expanded this week into the United States from Israel with the opening of its Atlanta office. Founded nine years ago in Tel … Continue reading The Search For Consumers Without Brand Loyalty
