Sarah Voigtman — February 15, 2019 — February 15, 2019 Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content … Continue reading Bizarre Brand Hits and Misses – What We Can Learn From Them
Tag Archives: brand
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019 In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
5 Situations when M&A Strengthens Your Brand
Karl Feldman — February 4, 2019 — February 4, 2019 Today we’re going to talk about M&A in your brand and five situations where an M&A can really strengthen your brand, some opportunities to really improve your brand as you grow through mergers and acquisition. TRANSCRIPTION: All right, today we’re gonna talk about M&A in … Continue reading 5 Situations when M&A Strengthens Your Brand
How Social Media Increases Brand Awareness
Megan Mosley — February 4, 2019 Follow @ReferralRock — February 4, 2019 It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It … Continue reading How Social Media Increases Brand Awareness
Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. Katherine Hays on January 30, 2019 There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about Generation Z … Continue reading Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Best practices for a new era of brand safety
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019 After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety
What’s in a Brand Name for Amazon?
Seamus Breslin — January 28, 2019 Follow @repricerexpress — January 28, 2019 Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a … Continue reading What’s in a Brand Name for Amazon?
Want to create better experiences and brand loyalty? Lean on your data
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. Nick Worth on January 2, 2019 Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are … Continue reading Want to create better experiences and brand loyalty? Lean on your data
Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
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