— December 21, 2018
Pinterest is not only a popular social network, but also a powerful search engine to market your personal brand and drive traffic to your website.
Would you like to attract a larger audience and drive more sales? Your brand can start today in building a great community and taking advantage of the latest features and updates.
A successful visual marketing strategy should be eye-catching with a strong brand message that speaks to your target market. There are many ways to use Pinterest to improve your visibility, which begins with knowing what your niche is looking for there.
How to Create a Successful Pinterest Strategy
Pinning at least once a day to specific boards will greatly improve your results. Here are some tips on how to get started:
- Focus on the right boards – Pins that relate well to the boards that they are placed into is important if you want your content to be found in search and in the top results. Your brand will want to include keywords that relate directly to the content or pins.
- Create the right image sizes – It used to be the case that longer pins, such as infographics, would get the most attention on Pinterest. But that has all changed with the new 2:3 ratio format. You will want to create images that fit into this new model in order to maximize your chances of appearing in the top results.
- Use multiple versions of older content – The new algorithm focuses more on fresh visual content — if your brand is re-purposing older blog posts then it would be wise to generate a few different images. Schedule each of these to be pinned throughout the day.
- Engagement matters more than numbers – If you have been seeking to increase the amount of followers on your account it’s time to shift this strategy to communication and engagement. Pinterest takes into account meaningful conversations from a pin rather than how many people are following your brand.
As Pinterest continues to evolve and make improvements it is important for your brand to include this network a regular part of your visual marketing strategy. One of the long-standing aspects of this platform is the longevity of pins, which can continue to produce results including attracting more website traffic over and over.