With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Tag Archives: brand
New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’
New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’ by Richard Whitman , Columnist, October 18, 2021 TikTok, Publicis Groupe and World Advertising Research Center are out with a new report about emerging opportunities for brands in what they call “community commerce.” That’s not to be confused with “social commerce,” which the report … Continue reading New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’
How to Find Instagram Influencers For Your Brand
Andres Muñoz October 14, 2021 When you think about influencers, Instagram is probably the first thing that comes to mind. And that’s because the features and popularity of the platform gave personalities the ability to share their lives and build a closer connection with their audience. This connection makes consumers trust the opinion of the … Continue reading How to Find Instagram Influencers For Your Brand
How Social Audio Delivers on Brand Storytelling
Michael Brito October 9, 2021 Audio as a form of media has been growing steadily for years. But with the recent rise of social audio platforms and their democratization of social spaces, brands found in audio a gap with exciting opportunities for connecting with audiences. What’s better is that these audiences are some of the … Continue reading How Social Audio Delivers on Brand Storytelling
What does your brand stand for?
Channel-agnostic, always on and with a clear set of brand values: Today’s winning marketing orgs. Chris Wood on October 8, 2021 Ethical advertising: How Quaker Oats helped feed America “Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear,” … Continue reading What does your brand stand for?
How to Use Your Story Brand Framework to Refine Your Homepage
Steven Imke October 8, 2021 Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to refine your homepage so you can grow your business. By definition, a homepage is the page typically encountered first on a website that usually contains links to the … Continue reading How to Use Your Story Brand Framework to Refine Your Homepage
7 tips for building brand identity
Before diving into amplifying the personality of your brand, it’s important to first decide “who” your brand is. Corey Patterson on October 8, 2021 a If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute … Continue reading 7 tips for building brand identity
Want to Grow Your Brand? Start With Corporate Social Responsibility
Jeff Snyder October 1, 2021 In today’s socially conscious world, consumers put their money where their beliefs are — mainly in the pockets of brands they deem transparent and reputable. About 87% of people say they would buy from a company that endorses an issue they care about, and 53% of customers are willing to … Continue reading Want to Grow Your Brand? Start With Corporate Social Responsibility
Find Brand Mentions With These 4 Social Monitoring Tools
Susan Gilbert September 29, 2021 Today I have some social monitoring resources to help you improve your brand presence online. Keeping track of your mentions online can help you develop a message that resonates with your audience. Your business can better determine how well your marketing campaigns are performing with the right tools in place. … Continue reading Find Brand Mentions With These 4 Social Monitoring Tools
How to Develop a Story Brand Framework For Your Small Business
Steven Imke September 24, 2021 Most brands waste a huge amount of money on marketing. The reason is simple. Most businesses hire graphic designers to build their websites and their collateral material. Graphic designers have degrees in design and have lots of coding knowledge. However, most have very limited skills when it comes to crafting … Continue reading How to Develop a Story Brand Framework For Your Small Business
Random Posts on
5 Ways the Smart SEM Manager Prepares for the Holidays
Why SEO Is Difficult for Startup Retailers and Online Merchants
An Insider’s Guide to Digital Marketing Analytics
I Do Not Recognize Paid-Search Ads
National Public Data confirms breach that exposed Americans’ social security numbers
Industry Census Says ‘Email Sophisticated And Profitable’
Social Statistics to Get You Motivated to Market the Rest of 2019
Contractor or Employee? How To Know Which One Is Right For You
