Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes. Chris Wood on September 21, 2021 Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The … Continue reading Brand strategies for NFTs are expanding
Andres Muñoz September 14, 2021 Brand ambassador programs are great, you already know this. They are great for many things like increasing awareness and sales while gaining the trust of the consumer and building a community. But just as with any marketing strategy, it must follow the best practices in order to take advantage of … Continue reading 9 Tips For Creating a Successful Brand Ambassador Program
Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021
Gaurav Sharma September 8, 2021 By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing … Continue reading Why Influencer Marketing is Essential for Your Brand [Infographic]
What’s the right way to use LinkedIn? Chris Wood on September 7, 2021 In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “The Brand Called You.” This was a liberating shift in thinking … Continue reading Your personal brand: Marketoon of the Week
Sahail Ashraf August 30, 2021 Pinterest is not just about pretty pictures. It is a search engine, and a great place to market your product. We look at how it helps. It was never a good idea to write Pinterest off. It has become one of the most popular social media platforms online, and has … Continue reading How Pinterest Can Help Grow Your Brand
Finding keys to a brand that everybody can agree on. Chris Wood on August 30, 2021 This week’s Marketoon takes a closer look in the decision making that goes into branding. Fishburne’s take: The Brand Onion rarely passes the “Factory Floor Test” — could you share it outside of the Marketing Ivory Tower without … Continue reading Defining your brand: Marketoon of the Week
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. Sponsored Content: Acxiom on August 25, 2021 People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by … Continue reading Is your brand facing an identity crisis?
Is it worth risking reputation to reach a large audience? Is that audience human anyway? William Terdoslavich on August 18, 2021 Do you know where your clicks are coming from? Do you know where your ad is going?No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or … Continue reading Balancing risk and reach: The brand safety dilemma
Isaac Mashman August 13, 2021 Credit to Kindel Media An old-world form of parenting was to teach the child to be seen and not heard. Although this philosophy is being phased out with new generations of parents and advancing technology, the effects and beliefs are still impacting the people of today. Young adults and Millenials … Continue reading Leveraging Your Uniqueness to Grow Your Personal Brand
