Alejandra Zilak December 2, 2021 When it comes to branding, there’s a certain level of je ne sais quoi that top companies ooze from their pores. Netflix, Facebook, Starbucks, Pepsi, Google. No matter where in the world you are, you instantly recognize them. And upon further inspection, it’s clear to see that there’s a lot … Continue reading What Is Brand Salience? (And How It Helps Your Business Grow)
Tag Archives: brand
Snapchat Marketing: 10 Ways to Promote Your Brand
Jock Breitwieser December 1, 2021 Snapchat is a social media platform that has grown by leaps and bounds over the past few years. It now boasts an active user base of more than 530 million, and an average of 3-7 minutes is spent on the app per session. Snapchat is a powerful social media marketing … Continue reading Snapchat Marketing: 10 Ways to Promote Your Brand
Top 12 Social Media Content Types to Make Your Brand Stand Out
Pam Hughes November 25, 2021 Your success on social media ultimately depends on the quality of the content you post. But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience. To overcome these obstacles, content marketing strategies usually … Continue reading Top 12 Social Media Content Types to Make Your Brand Stand Out
Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage
Christa Tuttle November 16, 2021 Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build … Continue reading Best Practices and Tips to Increase Brand Awareness Through Active Employee Social Media Usage
Gifs, Memes and Emojis: Are They Right for Your Brand?
Sahail Ashraf November 12, 2021 The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how … Continue reading Gifs, Memes and Emojis: Are They Right for Your Brand?
What Is Influencer Marketing? How Can It Work For Your Brand?
Dinesh Agarwal November 12, 2021 If you’ve even spent 10 minutes on Instagram or Twitter, you might have come across some form of influencer marketing. Since people avoid ads and annoying pop-ups on their screens every now and then, brands have to find more natural ways to attract people’s attention – and influencer marketing can … Continue reading What Is Influencer Marketing? How Can It Work For Your Brand?
CMOs, It’s time to rethink your brand experience for long-term growth
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth
25 Free SEO Tools to Enhance Your Website + Grow Your Brand
Pam Hughes November 2, 2021 Want to achieve better SEO results for the lowest possible cost? SEO tools track the health of your website. They give you actionable data to make it more successful by identifying opportunities and weaknesses that could prevent you from ranking high in SERPs (search engine results pages). Why SERPs are … Continue reading 25 Free SEO Tools to Enhance Your Website + Grow Your Brand
Build Brand Affinity with Contextual Advertising
Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising
Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness
Slye Joy Serrano October 25, 2021 The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday … Continue reading Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness