Miranda PaquetFebruary 20, 2015 Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others are very new to your business. Or, whereas most of your contacts are local, others may only be in your area a few weeks out of … Continue reading What’s The Difference Between Email Lists And Tags?
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Johnny Mone November 26, 2014 The Tech Track 100 produces a report every year which identifies the fastest growing technology companies in the UK. It uses the amended London Stock Exchange’s (LSE) techMARK definition of a technology company as one that ‘shows a commitment to innovation, research and product development, and operates in sectors … Continue reading The Relationship Between Rapid Revenue Growth and Investment
By Sarah Skerik, Published November 8, 2014 Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company. At that time, press releases were sent primarily … Continue reading Walking The Line Between Pitching And Storytelling
Hiring managers know when they see achievements on a resume. And if a competitor is putting them on his/her resume and notating them as such, and you’re not, which work documents will the hiring manager be most impressed with? Achievement Defined An achievement is the result of what you did; an activity is what you … Continue reading See the Difference Between Activities and Achievements
By Eric Wittlake, Published October 17, 2014 If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended … Continue reading The Chasm of Expectations Between B2B Marketers And Buyers
By Chad Hill, Published October 6, 2014 The internet has changed everything. You might say that it’s put everything out in the open, with very little left to the imagination. Before the web and social media, every customer interaction was mostly a private matter between the business and the customer. Now it’s likely to be written … Continue reading For Better or for Worse: Six Ways the Web Has Changed Relationships Between Businesses and Consumers
Sister & Brother by emerille Question: Do you have a brother or a sister that look a lot like you do, but yet, the two of you are quite different in your personality? As marketers, this is one way to look at Copywriting and Content Marketing. They are related, but different. A Historical Tale of … Continue reading The Difference Between Copywriting & Content Marketing
by spaceamoeba As with many areas of the search engine world, there are some grey areas but Google does provides some guidelines on how to manage redirections and what each communicates to the search engine. A 301 Redirect signals to the search engine that the page has been moved permanently, remove the page from the … Continue reading What is the Difference between 301 Redirect and Canonical Attribute
