by Jonny Ross April 10th, 2015 Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research and consumer analysis to find out the best ways … Continue reading The Difference Between Marketing And Growth Hacking
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
Liz KislikMarch 31, 2015 No executive wants to deal with “Vic the Victim” or “Negative Ned”. And no employee really wants to be the permanent bearer of bad tidings. But the truth, although often inconvenient, is actually a crucial business tool. Some executives just can’t bear to hear bad news, especially when they don’t see … Continue reading The Difference Between Whining and Telling Necessary Truths
Jonathan AllenMarch 20, 2015 I can’t believe it’s almost the end of the first quarter of 2015! The “Silicon Alley” startup scene got off to a great start this year with some excellent events hosted by StrategyHack, Worldwide Investor Network, the Columbia Startup Lab and even the Mayor of London visited New York to shine … Continue reading Startup Capitals: The Difference Between Silicon Alley and The Valley
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy
Eric HammisMarch 10, 2015 Have you ever stopped to think about the various ways of connecting your website to your social media accounts? If you have social media accounts and are at least somewhat active, there most definitely needs to be a connection between your social accounts and your website. If you are yet to … Continue reading 3 Tips To Bridging The Gap Between Your Website And Social Media
Miranda PaquetFebruary 20, 2015 Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others are very new to your business. Or, whereas most of your contacts are local, others may only be in your area a few weeks out of … Continue reading What’s The Difference Between Email Lists And Tags?
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Johnny Mone November 26, 2014 The Tech Track 100 produces a report every year which identifies the fastest growing technology companies in the UK. It uses the amended London Stock Exchange’s (LSE) techMARK definition of a technology company as one that ‘shows a commitment to innovation, research and product development, and operates in sectors … Continue reading The Relationship Between Rapid Revenue Growth and Investment
By Sarah Skerik, Published November 8, 2014 Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company. At that time, press releases were sent primarily … Continue reading Walking The Line Between Pitching And Storytelling
