As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Rebecca Lieb on July 7, 2015 Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s … Continue reading The Difference Between Content And Content Marketing
Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization. When updating content, you must keep in mind who the audience will be and which offers will entice them. Additionally, the quality of website visitors can change depending on their source. For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?
Penney FoxJune 6, 2015 And Why Your Small Business Needs Both I have openly admitted on several occasions how detailed I am when it comes to my business. There was this post here: How to Organize Your Social Media To-Do List where I showed you how I use the GTD (Getting Things Done) method to … Continue reading What’s the Difference Between a System and a Process?
Mickie E KennedyJune 1, 2015 By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. While content marketer and SEO experts may have let out a collective … Continue reading The Relationship Between Content And SEO
by Jonny Ross April 10th, 2015 Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research and consumer analysis to find out the best ways … Continue reading The Difference Between Marketing And Growth Hacking
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
Liz KislikMarch 31, 2015 No executive wants to deal with “Vic the Victim” or “Negative Ned”. And no employee really wants to be the permanent bearer of bad tidings. But the truth, although often inconvenient, is actually a crucial business tool. Some executives just can’t bear to hear bad news, especially when they don’t see … Continue reading The Difference Between Whining and Telling Necessary Truths
Jonathan AllenMarch 20, 2015 I can’t believe it’s almost the end of the first quarter of 2015! The “Silicon Alley” startup scene got off to a great start this year with some excellent events hosted by StrategyHack, Worldwide Investor Network, the Columbia Startup Lab and even the Mayor of London visited New York to shine … Continue reading Startup Capitals: The Difference Between Silicon Alley and The Valley
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy
Eric HammisMarch 10, 2015 Have you ever stopped to think about the various ways of connecting your website to your social media accounts? If you have social media accounts and are at least somewhat active, there most definitely needs to be a connection between your social accounts and your website. If you are yet to … Continue reading 3 Tips To Bridging The Gap Between Your Website And Social Media
