In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
Talha FazlaniAugust 24, 2015 Most people, if not all, are familiar with the words “copyrights”, “trademarks” and “patents”. They will also vaguely know the meaning of each of these words. This is as far as it goes when it comes to these intellectual property types. Although there is an understanding about intellectual property, it is … Continue reading Whats the Difference Between Copyrights, Trademarks, Patents and Designs? [Infographic]
Lida CitroenAugust 20, 2015 At a career event recently, an executive in transition told me, “I think this one hiring manager is avoiding me. I had a great interview and she seemed happy with my experience and resume, but now she won’t call me back or respond to my emails.” What he said next was alarming; “I … Continue reading Job Seekers: The Fine Line Between Persistence And Stalking
Combining the insights of e-commerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them. Benjamin Spiegel on July 30, 2015 As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is … Continue reading The Missing Link Between Shopper Marketing And E-Commerce
Dan ScalcoJuly 23, 2015 If you’re looking to distinguish yourself in the business world, getting a Masters degree could be the best decision you make. It can lay the foundation upon which you can grow to become an executive, president, or even CEO. However, there are a lot of questions you must answer prior to … Continue reading MBA vs EMBA: The 5 Main Differences Between Both [Infographic]
Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Rebecca Lieb on July 7, 2015 Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s … Continue reading The Difference Between Content And Content Marketing
Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization. When updating content, you must keep in mind who the audience will be and which offers will entice them. Additionally, the quality of website visitors can change depending on their source. For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?
Penney FoxJune 6, 2015 And Why Your Small Business Needs Both I have openly admitted on several occasions how detailed I am when it comes to my business. There was this post here: How to Organize Your Social Media To-Do List where I showed you how I use the GTD (Getting Things Done) method to … Continue reading What’s the Difference Between a System and a Process?
Mickie E KennedyJune 1, 2015 By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. While content marketer and SEO experts may have let out a collective … Continue reading The Relationship Between Content And SEO
