Tag Archives: Better

You Don’t Need to Break the Bank to Screen Candidates Better

Catherine MiklausSeptember 24, 2015 Recruiting and hiring new talent is hard these days.  There’s a lot of noise online and a lot of opportunities to do it wrong.  Nobody wants to make a wrong move and wander into discrimination territory.  And to further complicate matters, labor laws keep evolving.  New technologies promise the world, but … Continue reading You Don’t Need to Break the Bank to Screen Candidates Better

Big Data Makes For Better Outbound Marketing

Don’t let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times. Victoria Godfrey on September 21, 2015  Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound campaigns to methods designed to bring the business to … Continue reading Big Data Makes For Better Outbound Marketing

7 Twitter SEO Tips: Leverage Your Social Presence For Better Traffic!

Kasia PerzyńskaSeptember 3, 2015 It was on Wednesday evening, February 4th, when Twitter made an agreement with Google to make its 140-character tweets more searchable online. Afterwards, on May 19th, Google was officially given full access to Twitter’s full stream of tweets, commonly called “Firehorse”.This was not the first deal between the two companies, so … Continue reading 7 Twitter SEO Tips: Leverage Your Social Presence For Better Traffic!

Why “Creative” Job Titles Won’t Lead to a Better Career Path

Arik HansonSeptember 1, 2015 Digital Marketing Magician. Senior Road Warrior Marketing Intern Mobile Sensei Digital Overlord Wizard of Light Bulb Moments Dream Alchemist We’re all seen these types of job titles on LinkedIn, right? And, most of the people I know would scoff at these. Yet, they seem to be popping up in increasing numbers … Continue reading Why “Creative” Job Titles Won’t Lead to a Better Career Path