Tony AdragnaAugust 22, 2015 Just like any other page on your website, your homepage has best practices to move your website visitors down the funnel and to convert. When guests come to your home, what do you want them to do once they arrive? Do you want them to walk right into the bathroom that … Continue reading 5 Homepage Best Practices for Better Lead Gen
Russ FradinAugust 19, 2015 Where there’s a management struggle, there’s now a digital solution. Frustrated with a system or piece of equipment? The answer is just a Google search away. Need a new process? There’s an easy-to-use digital management system for that. Despite the evolution of social media platforms, mobile apps, and online databases, some managers remain hesitant … Continue reading 3 Ways Technology Boosts Workplace Communication and Makes You a Better Manager
People are much more likely to recommend brands that personalize customer service interactions. It’s “an an easy step that brands can take” to build relationships, Twitter researcher says. Martin Beck on August 14, 2015 That brands should be “human” on social media has become a cliche. Worse, in some cases, brands take the advice too … Continue reading Twitter’s Advice For Better Customer Service: Get Personal
Mark SchaeferAugust 14, 2015 A friend of mine recently posted a provocative question on Facebook. He had received less-than-stellar books to review from people he knew well. This was the dilemma he posted: “So if I’m honest, I look like an ass and alienate my friends but serve those looking to me for my opinion. … Continue reading Is it Better to Be Honest or Nice on the Social Web?
Judy CarollAugust 12, 2015 A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $ 105 billion by 2019. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. This is hardly surprising since industry experts have been speculating the past years … Continue reading Why You Need to Create Better Mobile Ad Campaigns
Rolando HerreraAugust 11, 2015 Creating an eCommerce website is much more than designing an aesthetically pleasing online store. It involves developing an executable blueprint that transitions a visitor into a customer through simple navigation. Even before this you need to acquire that visitor using various SEO strategies in order to position yourself to the limitless … Continue reading A Better Ecommerce Website Means More Business
Katie FletcherAugust 7, 2015 One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” Although valid, as professionals we still feel the stress of a fast-paced office environment and daily routine, with the constant pressure to be nearly flawless, quick, on our toes and effortlessly creative. … Continue reading Don’t Surrender to Stress: Tips to Better Manage Time
Paul KeijzerAugust 6, 2015 I have the pleasure of working with companies that have significant learning budgets and are willing to spend deep on leadership development activities. Of course not every company has big pockets and certainly individual who want to be better leaders won’t have the money or access to the resources that Fortune … Continue reading How to Be a Better Leader Without Spending Anything
Will PriceJuly 31, 2015 It used to be that you’d finish high school and quickly move in one of two directions — you either enrolled in a four-year college to work towards a degree, or you got a job right out of high school and never looked back. Enter the modern day, when more and … Continue reading How to Find a Better Work/Life Balance
Stacey RudolphJuly 31, 2015 Shopping cart abandonment? Are you concerned why people are not completing their purchases? Well, we might have a thing or two to tell you that might help. Study the following 15 effective checkout optimization tips and watch your conversions grow! Fix Design Loopholes Your buyer’s initial decision – to buy or … Continue reading 15 Effective Checkout Optimization Tips For Better Conversions
