Michael WightOctober 20, 2015 The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will determine whether the visitor will become a customer or will simply move to another website. Anybody that visits your page usually … Continue reading 5 Must-Read Tips for Better Landing Pages
Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI. Alison Zeringue on October 19, 2015 Imagine walking into a retail business to make a purchase … Continue reading Make Better Connections With Facebook’s New Message Features
Michael WightOctober 15, 2015 If you are not getting the traffic you want on your website, it is very likely it has not been optimized. An optimized website is one that has been designed, updated, and written with search engine optimization in mind to get better rankings on top search engines, most notably Google. If … Continue reading Optimizing Your Web Site For Better Results
Lindsey PattersonOctober 13, 2015 Search engine optimization, or SEO, has proved over the years to be an elusive and fluid pursuit. As Google and other search engines are constantly changing their algorithms, the industry often contains more mysteries than it does concrete answers. Things have changed almost entirely since the early days of SEO. However, … Continue reading Want Better SEO Results? Focus Above the Fold!
Sam LaberOctober 1, 2015 Every cold email needs a hook. Something that forces prospects to lean in and forget that they are actually being sold to. Finding the appropriate hook for each prospect is insanely time-consuming, but if done right, can mean the difference between a “yes” and crickets. Traditionally, hooks are found by scanning … Continue reading 5 Ways You Can Use A Prospect’s Software Stack To Write Better Cold Emails
Yonas PrayudhiSeptember 30, 2015 We create and promote explainer videos, but what is it that makes them work? Is it simply because their format is better than other media types? Do they really sell more? We conducted a collective research project to find out why explainer videos are superior to other formats, and want to … Continue reading Why Online Videos Are Better Than Other Media Types
Tanya KnowlesSeptember 27, 2015 Let’s start by saying that both are great photo-sharing applications in their own regard, and IF you want to market your product or service through the visual platform, both will perfectly serve your marketing desires. And as Kurt Wagner notes that, Snapchat was Facebook’s first choice before Instagram. BUT… Having said … Continue reading Instagram vs. Snapchat – Which Is Better For Marketing Your Business?
Paul Sisolak September 28, 2015 Opening a savings account is one of the first steps toward reaching a financial goal—they’re ideal for building a nest egg and financial discipline. But it’s not the right place to put your money if you’re looking for high returns, especially in today’s low-rate environment. Lower deposit rates might be … Continue reading 10 Better Investments Than a Savings Account
Andre OentoroSeptember 26, 2015 It’s been over 100 years since the first movie trailer was shown. In the early 1910s, movie trailers were shown at the end of movies in the theatre, hence the name, however the goal was the same: to advertise upcoming movies. To achieve this, trailers need to sell the films and … Continue reading Use The Movie Trailer Formula For Better Explainer Videos
Rocky MitaraiSeptember 24, 2015 Companies grow quickly and acquire others or are acquired themselves, making organizational change and restructurings a common event – in fact, over half (54%) of US CEOs plan to complete at least one acquisition within 2015 according to PwC (1). Planning for organic growth is also challenging, as many organizations expand … Continue reading 3 Keys to Better Workforce Planning – Tools and Tips to Make it Agile
