by David Johns December 9, 2015December 9, 2015 Whether you are a seasoned expert in kung fu keyword expansion, or just setting up the first campaigns for your new shark-feeding service, you’ve already learned as a profit centric marketer that Google will gobble up your dollars quicker than a five-year-old will eat a jellybean. But only if … Continue reading 3 Intriguing Google Ad Settings to Better Increase ROI
by Christine Marino December 8, 2015 Follow @CmarMarinoDecember 8, 2015 Employee engagement is a perpetual hot-button topic for employers. Almost 70% of employees are disengaged at work, leading to less productivity for employees and endless frustration for you and your management team, and unfortunately the solutions aren’t plentiful. One solution we can offer, however, is engaging … Continue reading Excel in Employee Engagement During Onboarding for Better Performance
by Dave Wakeman November 23, 2015 Follow @davidwakemanNovember 23, 2015 businessman in office looking at wall with business strategy I’ve written here on several occasions about the importance of a strategy and how you can better identify your strategy. Today I want to bring the conversation down to a more personal level because I want … Continue reading Give Me 20 minutes and I Will Give You a Better Strategy
by Alison Napolitano November 21, 2015 Follow @Anapio7November 21, 2015 In an age when we’re always connected, it’s becoming increasingly challenging to find the right balance between home life and the professional world. In fact, according to the 2014 White House report “Nine Facts about American Families and Work,” 46 percent of respondents said that … Continue reading Compartmentalize for a Better Work-Life Balance
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
by Jessica Vionas November 19, 2015November 19, 2015 Redesigning your website can be daunting. But as the “virtual storefront” to your business, it is absolutely vital that your website stay fresh and relevant to your target market. I’ve gone through a couple of website redesigns in my past. (In case you were curious, my first … Continue reading 6 Tips for a Better Website Redesign Process
by Sarah Parker November 11, 2015 Follow @SparkerWorksNovember 11, 2015 Instagram is a social media powerhouse. In just five years, more than have been shared on Instagram, and it now has more than 400 million monthly active users. 50,000 new photos were shared on Instagram in the past 60 seconds. That’s 80 million new photos and 3.5 billion new likes every single day. So … Continue reading Top Instagram Tips for Better Engagement
Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing. Martin Beck on November 10, 2015 Instagram continues to mature as a marketing tool. Today, the Facebook-owned social network introduced the Instagram Partner Program to help advertisers and businesses use Instagram to reach consumers. It’s a natural next … Continue reading Instagram Introduces Partner Program To Help Businesses Market Better On Instagram
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
