Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Paddy Moogan on September 19, 2018 One of my previous posts talked about how different elements can affect the success of your link-building campaign; … Continue reading How to choose the best content format for link building
Todd Vaske — September 18, 2018 — September 18, 2018 So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I’m not a fan of leading with a logo. Why? Because your audience’s … Continue reading Producer’s Secrets: The 5 Best Ways to Start Videos
Caryl Anne Crowne — September 17, 2018 — September 17, 2018 tswedensky / Pixabay Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Adoption of the eCommerce business model through optimization of user … Continue reading eCommerce Best Practices to Boost Your Online Sales
Kate Van Dyke — September 14, 2018 — September 14, 2018 Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we communicate with friends and family and interact as a society. Social media platforms have … Continue reading Best Practices to Develop a B2B Social Media Strategy
Lorraine Pavel — September 14, 2018 — September 14, 2018 There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about … Continue reading LinkedIn Best Practices for Business in 2018
VerticalResponse — September 8, 2018 Follow @VR4SmallBiz— September 8, 2018 The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look forward to getting. To help you with your email list management, here … Continue reading 5 Indispensable Email List Management Best Practices
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
Anna Bredava — September 3, 2018 Follow @anna_bredava — September 3, 2018 Who cares about social media listening in 2018? Well, just about everyone. A couple of years ago, businesses considered social media to be a fad. Now, with over 70% of small businesses using social media, the situation is completely different. Monitoring social media … Continue reading 5 of the Best Social Listening Tools in 2018
Emilia Totzeva — August 9, 2018 — August 9, 2018 Have you ever stumbled across a website that was confusing, overwhelming, or just hard to use? If you’ve ever used the Internet, you probably have. While most websites nowadays follow standard best practices in web design, there are still some sites that lag behind and … Continue reading 10 Easy UX Best Practices to Follow
Dave Brock — August 8, 2018 Follow @davidabrock — August 8, 2018 rawpixel / Pixabay Marketing and sales are very data-driven—or at least we pretend to be. Every day, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. We learn: Customers respond best if … Continue reading Research Shows You Get The Best Results If…….
