Caryl Anne Crowne — September 17, 2018 — September 17, 2018
tswedensky / Pixabay
Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Adoption of the eCommerce business model through optimization of user interface (UI) and user experience (UX) results in profit optimization.
The eCommerce business model makes business over 62% successful compared to the companies adopting traditional business models. In this article, you will understand the best eCommerce practices and their importance.
Set Up Your eCommerce Site
As stated above, eCommerce platforms are becoming more prevalent. As a beginner, or if you’re an established firm seeking to gain access to global markets, understand that setting up an eCommerce site isn’t a one day’s task. You may need to get in touch with site builders. Consider these important factors:
- Core website features: The majority of successful eCommerce sites utilize four key features, including: a homepage, category page, product page, and check out page. Each page should clearly present the brand’s value proposition and make it easy for consumers to find a product and check out. A strategic balance of visuals and text across each page will further increase purchase decisions and the likelihood of repeat visits.
- Mobile responsiveness: While choosing an eCommerce store tool, make mobile devices your primary concern. Most eCommerce platforms started on mobile devices. Make sure your site appears professional not only on desktop but also on mobile devices.
- Availability: Consumers have a preference for purchasing goods from venture websites. You can benefit from this by making your business available everywhere across the globe, aiding to an omni-channel experience. Link your store to all social networking sites to build connections.
- Integrate user-generated content (UGC): Real customer photos and videos will shout as words speak. Make use of user-generated content and ensure you attractively design your brand. Consumers trust UGC above branded content and are more likely to make a purchase based on word of mouth marketing.
- Transparent pricing: Subjecting customers to surprise charges results in about 80% of cart abandonment. List any requirements and additional costs for your brand.
Conduct Market Research
Successful online marketers practice eCommerce research as a daily virtue. Providers like eBay and Amazon practice these tactics daily to ensure they gain an understanding of customers and trends in online marketing.
To get reliable data in the field, study various research models. In this case, we will focus on two models and their significance in eCommerce.
- Shopping Cart Research
Market research remains the online way to do away with unwanted expenditures and losses. Conducting a shopping cart system analysis influences the choices and decisions made by a given brand. The research includes technical consumer satisfaction and capabilities. Shopping cart research allows you to understand consumer behavior and keep you up to date on market trends.
- Qualitative eCommerce Research
This practice allows interaction between prospective buyers. The direct interaction gives you first-hand information on the feelings and perception of your buyers.
Qualitative eCommerce research can be carried on through the involvement of buyers in discussions on online platforms, such as buyer reviews via review sites and social media.
Optimize Your Online Strategy
Like any other business, selling unique products online requires strategizing. For tremendous business growth, you need to lay down strategies.
- Goods and service delivery optimization: Focusing on strategically optimizing the routes on an operational level.
- Mastering mobile UX: Focus on your readability and declutter your interface. This will optimize your website and make for a great first impression.
- Animations: Animations are essential in eCommerce marketing. Additional animations for shopping carts, call to action button and hidden menu make it easy for users to access information about your product.
- Search Engine Optimization (SEO): Employ all practices that make your business rank high in the google eCommerce site ranking. Higher ranking increases the popularity of your site. The optimization is made possible by brand promotion and website structure.
These are among the best eCommerce practices available today. Consider each exercise if you desire to succeed in eCommerce.
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