Jake Jeffries December 26, 2014 Everybody loves to get a good deal. There is a real sense of achievement and joy when you are able to get something cheaper than the asking price – this is why we all love to see the word ‘SALE’. We are subjected to many different types of deals … Continue reading What Works Best – Percentage Deal or Money Off Offer?
Search marketing is a critical component of any digital strategy, so don’t miss our highest-trafficked columns published this year. Pamela Parker on December 24, 2014 Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals — could benefit from a greater understanding of search … Continue reading The Best Of Marketing Land’s Search Marketing Columns For 2014
Eva Rykrsmith December 23, 2014 Managing multiple projects effectively and efficiently comes down to finding the right balance between being organized and prioritizing. Being organized is a must because attention to details is necessary, and the details can get lost very quickly when pace picks up and when projects drag on over months or years. … Continue reading Best Practices In Effectively Juggling Multiple Projects
Angela Everitt December 23, 2014 Remember the days when email was ‘the future’? The absolute harbinger of greater efficiency in the workplace? In recent years there has been a bit of a backlash against the humble email – many commentators trumpeting its demise cite findings from a study by Loughborough University that suggest it … Continue reading The Enewsletter: Sharpen Up The Tool That’s Still Your Internal Comms Best Friend
Anne Murphy December 15, 2014 Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing
Amanda Saunders December 13, 2014 A recent study shows 67% of SaaS companies receive some percentage of their new customers through free trials. If your company offers free trials or a freemium model, it’s important for you to find ways to increase trial conversion rates in order impact new customer acquisition. While it’s widely … Continue reading Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions
Megan Hannay December 9, 2014 Those of us who can pass hours filtering through keyword referrals and bounce rates know that nothing replaces the thrill of raw data results on website growth tactics. When a blog post ranks for a new popular key phrase or when new website copy increases conversions, we can see our … Continue reading Questions to Make Your Best Pages Better Using Heat Maps
Carly Murphy December 5, 2014 “Content is king.” – Bill Gates We agree with Bill Gates. Writing generating content through a business blog is one of the best things you can do for your company. By writing about educational and informative content, not only does it establish your company and its employees as the … Continue reading The Best Business Blog Coaching Advice We’ve Ever Heard
Brian Honigman December 5, 2014 Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just as easily apply to any skill – like social media marketing, for example. There are many brands out there … Continue reading 5 Social Brands That Defy Best Practices
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine … Continue reading Best Practice Pros: How Groupon Manages Its Email Programs
