by Bob Hutchins Follow @BobhutchinsAugust 5, 2016 The toppling of traditional media started many years ago. After all, why spend $ 1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an incredibly specific … Continue reading YouTube Proves the $ Value of Being Authentic
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by Kasey Luck April 26, 2016 Follow @BoldnZestyBlogApril 26, 2016 It seems like everyone is obsessed with growing email lists these days. And for a good reason: email is still the most effective marketing channel in terms of return on investment. You probably want to grow your list, too (if you’re smart). But how do … Continue reading 4 Ways to Grow Email List Without Being Annoying
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
by Angela Hausman, PhD April 13, 2016 Follow @MarketingLetterApril 13, 2016 Today I want to share this great infographic on becoming a digital rock star from On Blast with you . Much of this information is pretty readily available, but having it all in one place is a great way to ensure your digital marketing … Continue reading 5 Channels For Being A Digital Rock Star
by Mary Long April 8, 2016 Follow @MaryCLongApril 8, 2016 Digital technology offers fantastic opportunities for connecting personally and in business – social media is the new coffee break, online marketplaces the new mall. But time spent online can also be a colossal time-suck, and even ruin your reputation. So where does that leave you? … Continue reading Being Constantly Connected Is NOT A Good Thing
by Amy Van Valkenburg March 29, 2016March 29, 2016 Have you ever researched prices on Amazon.com or shopped for a new pair of shoes on Nordstrom.com? If you are like me, then the answer is “yes.” If you are still like me, you run out of time or need to switch gears to a different … Continue reading If You Feel You’re Being Followed, You Are
by Austin Iuliano March 23, 2016 Follow @austiniulianoMarch 23, 2016 In a recent article I talked about the 4 telltale signs you are about to do free work. In this article, I express my love/hate relationship with doing free work. But that being said, I am also a business owner and I know the value … Continue reading 5 Ways to Get Free Advice for Your Business Without Being Sleazy
by Bridget Willard February 29, 2016 Follow @youtoocanbeguruFebruary 29, 2016 Do you feel that people hear you? Not just hear you even, but really, truly listen? People are talking every day on social media. The scale at which information is coming to us can be overwhelming. “Every second, on average, around 6,000 tweets are tweeted … Continue reading Keys to Being Social: Listening
