by Sean Hargrave, Staff Writer, August 31, 2016 It isn’t just me, then. And it’s not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we’re also doing something about it. The weekends, it turns out, are fast becoming the optimum time … Continue reading Wanna Push Up Conversions? Try Being A Weekend Wonder
Tag Archives: Being
Marketers, make sure you are not being list-bombed and blocked by Spamhaus
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses. Barry Levine on August 26, 2016 Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam … Continue reading Marketers, make sure you are not being list-bombed and blocked by Spamhaus
4 Reasons That Your Marketing Emails Aren’t Being Opened
by Andrew MaceyAugust 19, 2016 Are your open rates struggling to gain momentum? Unsure of what numbers you should be shooting for when it comes to open rates? Listen, I feel your pain. It’s probably safe to say that every marketer in the world has pondered this question at some point in his or her … Continue reading 4 Reasons That Your Marketing Emails Aren’t Being Opened
Link profile analysis: How to prevent penalties by being proactive
Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. Brian Harnish on August 3, 2016 As most SEOs know, links are still extremely important to ranking highly in the Google search … Continue reading Link profile analysis: How to prevent penalties by being proactive
YouTube Proves the $ Value of Being Authentic
by Bob Hutchins Follow @BobhutchinsAugust 5, 2016 The toppling of traditional media started many years ago. After all, why spend $ 1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an incredibly specific … Continue reading YouTube Proves the $ Value of Being Authentic
Messages on digital billboards are now being triggered by four speeds of passing traffic
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
4 Ways to Grow Email List Without Being Annoying
by Kasey Luck April 26, 2016 Follow @BoldnZestyBlogApril 26, 2016 It seems like everyone is obsessed with growing email lists these days. And for a good reason: email is still the most effective marketing channel in terms of return on investment. You probably want to grow your list, too (if you’re smart). But how do … Continue reading 4 Ways to Grow Email List Without Being Annoying
All Signs Point To Video Ads Being Your Best Investment On Facebook
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
5 Channels For Being A Digital Rock Star
by Angela Hausman, PhD April 13, 2016 Follow @MarketingLetterApril 13, 2016 Today I want to share this great infographic on becoming a digital rock star from On Blast with you . Much of this information is pretty readily available, but having it all in one place is a great way to ensure your digital marketing … Continue reading 5 Channels For Being A Digital Rock Star
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