Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. Wesley Young on November 8, 2016 According to a recently released white … Continue reading Why is free money that can be used on local search marketing being left on the table?
Matt Goldman — November 7, 2016 Follow @TheOriginalBull— November 7, 2016 When someone is unemployed, they generally have a single goal in mind: to find a job. Unfortunately, even if you fully commit yourself to landing a gig, there’s no telling when you might wind up at a new place of employment. According to Rosemary … Continue reading Being Unemployed Doesn’t Mean You Shouldn’t Be Working
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. Adam Dorfman on October 24, 2016 Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more … Continue reading Is your location data being held hostage?
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. Greg Gifford on October 11, 2016 Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes … Continue reading Forget about unique content. Try actually BEING local!
by Jonny Rosen Follow @ohjonnySeptember 27, 2016 Facebook Live has introduced an innovative new option to reach your audience. You no longer have to confine yourself to updating short video updates after an event has passed or to “live blog” with snippets of text as you report from an event. Now, you can broadcast a … Continue reading Tips for Getting Started and Being Successful with Facebook Live
by Sean Hargrave, Staff Writer, August 31, 2016 It isn’t just me, then. And it’s not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we’re also doing something about it. The weekends, it turns out, are fast becoming the optimum time … Continue reading Wanna Push Up Conversions? Try Being A Weekend Wonder
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses. Barry Levine on August 26, 2016 Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam … Continue reading Marketers, make sure you are not being list-bombed and blocked by Spamhaus
by Andrew MaceyAugust 19, 2016 Are your open rates struggling to gain momentum? Unsure of what numbers you should be shooting for when it comes to open rates? Listen, I feel your pain. It’s probably safe to say that every marketer in the world has pondered this question at some point in his or her … Continue reading 4 Reasons That Your Marketing Emails Aren’t Being Opened
Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. Brian Harnish on August 3, 2016 As most SEOs know, links are still extremely important to ranking highly in the Google search … Continue reading Link profile analysis: How to prevent penalties by being proactive
