by Aaron Baar, Staff Writer, December 6, 2016 Running a business connected to a national brand can have its advantages. But brand recognition will only take a product so far, and when it comes to engaging with consumer on a tactical level, many affiliates may need some corporate help. One of the findings within BrandMuscle’s … Continue reading Are Local Affiliates Being Left Behind?
Tag Archives: Being
Being Natural in Sales Emails
Glen Lipka — November 30, 2016 — November 30, 2016 In the 90’s after internet advertisers filled all the ad space available and nearly ruined the online experience, a new phenomenon swept across the screen. This phenomenon was called “Banner Blindness.” It referred the fact that people learned what advertisements looked like and began to … Continue reading Being Natural in Sales Emails
Are You Being Held Back By A Selfish Boss?
Paul Keijzer — November 24, 2016 Follow @Paul_Keijzer— November 24, 2016 We all know how challenging it can be working for a tough boss. Some may even go as far as saying they’re horrible bosses (check out the movie for a few laughs)! But aren’t bosses really looking out for your best interests? Don’t they … Continue reading Are You Being Held Back By A Selfish Boss?
What Being Locked in a Room for 48 Hours with High-Level Entrepreneurs Taught Me
John Nemo — November 22, 2016 Follow @JohnNemoPR— November 22, 2016 Here’s the unvarnished truth about what it takes to be a high-level, ultra successful entrepreneur or business owner. It was not the answer I expected, but I have no doubt it would have made my parents smile. I’d just emerged from an incredible 48 … Continue reading What Being Locked in a Room for 48 Hours with High-Level Entrepreneurs Taught Me
Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. Wesley Young on November 8, 2016 According to a recently released white … Continue reading Why is free money that can be used on local search marketing being left on the table?
Being Unemployed Doesn’t Mean You Shouldn’t Be Working
Matt Goldman — November 7, 2016 Follow @TheOriginalBull— November 7, 2016 When someone is unemployed, they generally have a single goal in mind: to find a job. Unfortunately, even if you fully commit yourself to landing a gig, there’s no telling when you might wind up at a new place of employment. According to Rosemary … Continue reading Being Unemployed Doesn’t Mean You Shouldn’t Be Working
Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. Adam Dorfman on October 24, 2016 Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more … Continue reading Is your location data being held hostage?
LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
Forget about unique content. Try actually BEING local!
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. Greg Gifford on October 11, 2016 Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes … Continue reading Forget about unique content. Try actually BEING local!
Tips for Getting Started and Being Successful with Facebook Live
by Jonny Rosen Follow @ohjonnySeptember 27, 2016 Facebook Live has introduced an innovative new option to reach your audience. You no longer have to confine yourself to updating short video updates after an event has passed or to “live blog” with snippets of text as you report from an event. Now, you can broadcast a … Continue reading Tips for Getting Started and Being Successful with Facebook Live
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