Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Tracey WallaceMarch 10, 2015 Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some even removed from Google’s mobile search index. This move is an effort on the part of Google to encourage businesses to accept the new ways consumers are accessing information. … Continue reading Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings
Sarah GreesonbachMarch 5, 2015 Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks … Continue reading 4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design
Laura HoganMarch 3, 2015 The homepage for Code and Theory, a website design company, has only 12 words on it. But don’t let that fool you. It features a level of sophistication and user friendliness rare in the online world. The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan … Continue reading Website Redesign 101: What You Need To Know Before You Hire A Company
Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global
Business.comFebruary 21, 2015 So you need financing to get your business to the next level? One of two things has probably happened: you either went to a bank and they denied your loan request, or you know you don’t want to waste your time because the banks rarely approve small business financing requests. We all … Continue reading Before the Business Loan: Questions That Must Be Asked
Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Ceren CubukcuFebruary 3, 2015 Everyone loves the idea of becoming their own boss but unfortunately, not everyone is suitable for becoming an entrepreneur. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. As you can see from the statistics, becoming an entrepreneur is not an easy path. … Continue reading Questions To Ask Before Starting Your Own Business
Mike WhitneyFebruary 3, 2015 We’ve all heard the phrase, “You’ve got to be in it to win it.” Sure, it’s a bit obvious. Like any cliché, though, there’s an important truth hidden in there. As a marketer, you want your customer base to be actively participating with your brand. This means doing whatever you possibly … Continue reading In It to Win It: What to Know Before You Set Up A Promotional Contest
