Laura HoganMarch 3, 2015 The homepage for Code and Theory, a website design company, has only 12 words on it. But don’t let that fool you. It features a level of sophistication and user friendliness rare in the online world. The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan … Continue reading Website Redesign 101: What You Need To Know Before You Hire A Company
Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global
Business.comFebruary 21, 2015 So you need financing to get your business to the next level? One of two things has probably happened: you either went to a bank and they denied your loan request, or you know you don’t want to waste your time because the banks rarely approve small business financing requests. We all … Continue reading Before the Business Loan: Questions That Must Be Asked
Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Ceren CubukcuFebruary 3, 2015 Everyone loves the idea of becoming their own boss but unfortunately, not everyone is suitable for becoming an entrepreneur. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. As you can see from the statistics, becoming an entrepreneur is not an easy path. … Continue reading Questions To Ask Before Starting Your Own Business
Mike WhitneyFebruary 3, 2015 We’ve all heard the phrase, “You’ve got to be in it to win it.” Sure, it’s a bit obvious. Like any cliché, though, there’s an important truth hidden in there. As a marketer, you want your customer base to be actively participating with your brand. This means doing whatever you possibly … Continue reading In It to Win It: What to Know Before You Set Up A Promotional Contest
Aurelie ChazalJanuary 22, 2015 Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them.– I don’t … Continue reading Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages
Megan McCueJanuary 1, 2015 The New Year has officially rung in, and many businesses often choose to produce new content ahead of time to have plenty to publish once the holidays are over. This content can often include blogs, which can be written weeks or months in advance depending on how much time is available. … Continue reading 3 Last-Minutes Tips Before You Publish Your Next Blog
Gerry Moran December 28, 2014 Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want to have an idea who’s asking you out too. Well, B2B decision … Continue reading Social Selling Strategy: Romance Your Customers Before Asking Them For A Date
