Aurelie ChazalJanuary 22, 2015 Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them.– I don’t … Continue reading Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages
Megan McCueJanuary 1, 2015 The New Year has officially rung in, and many businesses often choose to produce new content ahead of time to have plenty to publish once the holidays are over. This content can often include blogs, which can be written weeks or months in advance depending on how much time is available. … Continue reading 3 Last-Minutes Tips Before You Publish Your Next Blog
Gerry Moran December 28, 2014 Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want to have an idea who’s asking you out too. Well, B2B decision … Continue reading Social Selling Strategy: Romance Your Customers Before Asking Them For A Date
Barry Roos December 20, 2014 As capital hill staffer Elizabeth Lauten found out, a facebook post that can take 10 seconds to write, can ruin a career years in the making. In case you missed it, here is what she said: “Dear Sasha and Malia, I get you’re both in those awful teen years, … Continue reading Think Before You Post!
Ashley Bailey December 19, 2014 Your knee-jerk reaction when writing a blog for your business is to write content directly related to your business. You want to discuss why people should shop at your business and why your products are the best. But the truth is, if your readers wanted you to sell to … Continue reading The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post
Tracey Wallace December 16, 2014 Starting your own business is no easy feat and there have been countless articles on finding a mentor, understanding your analytics and using data to figure out who your audience is. The bottom line: there is no easy route to success. If there was, everyone would have already taken it. No one … Continue reading Everything You Need to Know Before You Launch an Online Store
Lida Citroen December 6, 2014 Social media has this intoxicating way of luring us: We see a cute cat-falling-off-the-countertop video and we are compelled to add our thoughts; A friend shares the news of his new job and we must say how proud we are of his success; A company professes a high customer … Continue reading 5 Critical Questions To Ask Before You Post
Arline Ramirez November 21, 2014 In its simplest form, outsourcing is just delegating. You can hire someone to make a logo on the fly while you check your online business on a fancy tablet as you stroll around with the kids. It’s not as easy as that, but totally plausible. Before you dream … Continue reading 7 Important Questions to Ask Before Outsourcing
By Henley Wing, Published November 5, 2014 Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they plan to sell/market it. Likewise, seasoned content marketers … Continue reading 13 Experts on How To Promote Content Before Hitting Publish
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
