Tag Archives: Before

13 Experts on How To Promote Content Before Hitting Publish

By Henley Wing, Published November 5, 2014 Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they plan to sell/market it. Likewise, seasoned content marketers … Continue reading 13 Experts on How To Promote Content Before Hitting Publish

Build a Marketing Strategy Before You Start Building Your Product

By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product

Messaging Before Content: What Belongs in Your Messaging Guide

Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every … Continue reading Messaging Before Content: What Belongs in Your Messaging Guide

Cal Bears Mistakenly Sends Celebratory Email Offer Moments Before Losing Game

  Arizona Wins On Hail Mary Anu Solomon’s Hail Mary pass to Austin Hill with no time remaining lifted Arizona to a 49-45 win over California.   An amazing comeback by the University of Arizona became a little bit more painful for Cal fans on Saturday night. An email sent by the athletic department’s official … Continue reading Cal Bears Mistakenly Sends Celebratory Email Offer Moments Before Losing Game