Tim AsimosApril 25, 2015 Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. In no particular order, we’ve come up with … Continue reading 15 Questions to Ask Before Hiring a Web Design and Development Partner
Annaliese HenwoodApril 17, 2015 How often do you see other users on social media post content where they clearly didn’t prepare it properly? How often have you struggled with this yourself? We all have tweets we regret and posts we edit or delete after publishing when we can. Sometimes, we just make mistakes, but that … Continue reading Before You Publish on Social Media, Do These 7 Things
Carolyn CreweApril 7, 2015 Marketing is a key part of every successful business, but small business owners and startup founders seem to choose the spray and pray method, which is a waste of time and money. First, remember that your marketing activities and goals should support your business goals. What results are you hoping to … Continue reading Five Questions To Ask Before Marketing Your Business
Anand SrinivasanMarch 17, 2015 Would you drive with no idea of the size of the vehicle you are maneuvering or what the destination is? Optimizing a website is going to be such an experience if you take up SEO assignments without knowing what you are up to. For one, performing SEO for a large website with half a million … Continue reading 20 Questions To Ask Your SEO Client Before Signing Them Up
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Tracey WallaceMarch 10, 2015 Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some even removed from Google’s mobile search index. This move is an effort on the part of Google to encourage businesses to accept the new ways consumers are accessing information. … Continue reading Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings
Sarah GreesonbachMarch 5, 2015 Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks … Continue reading 4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design
Laura HoganMarch 3, 2015 The homepage for Code and Theory, a website design company, has only 12 words on it. But don’t let that fool you. It features a level of sophistication and user friendliness rare in the online world. The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan … Continue reading Website Redesign 101: What You Need To Know Before You Hire A Company
Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global
