How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer. Josh Todd on December 30, 2015 When marketers talk about “win back” strategies, they are usually referring to campaigns created to get churned customers to re-engage. However, … Continue reading How Marketing Can Use Big Data To Win Back Users
by Nick Eubanks December 10, 2015 Follow @nick_eubanksDecember 10, 2015 This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual … Continue reading Manual Penalty Recovery: From 10,000 Organic Sessions Per Day to 1,000 And Back
by Vicki Escarra December 1, 2015December 1, 2015 The holiday season is a time when many companies donate to charities, both to highlight their values and commitment to improving lives and to ensure a charitable tax deduction before the end of the year. With the economy continuing to struggle, you might think you can’t afford … Continue reading Double Your Bottom Line: How Giving Back Boosts Business
by Ian Mills November 14, 2015 Follow @magicdustNovember 14, 2015 The field of SEO is constantly changing and evolving. Algorithms get updated, search patterns get more sophisticated, and the marketplace gets more crowded with competitors. It’s a tough landscape, and one that requires a keen attention to both strategic planning and tactical action. With so … Continue reading Is Your On-Site SEO Strategy Losing Focus? 3 Ways To Get Back on Track
by Meredith Falb November 8, 2015 Follow @WorkStrideNovember 8, 2015 Every employee starts out wanting to perform well and become an active contributor to the company. However, as a 2014 Gallup poll revealed, 51% of employees in the United States were still “not engaged” and 17.5% were “actively disengaged.” Many companies are grappling with this … Continue reading How You Lost Your Engaged Employees…and How to Win Them Back
Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared. Melissa Feemster on October 2, 2015 The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve … Continue reading Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
Tom HustonSeptember 8, 2015 It’s back-to-school shopping time again, and younger Millennials and Generation Z—and their wealthier parents—are currently stocking up on the latest gear from their favorite brick-and-mortar and digital stores. But for the retailers hoping to profit from this busy sales season, closing those sales can prove challenging, especially online. Sales, InterruptedWhile typical … Continue reading Back to School Shopping, Interrupted: 3 Simple Ways to Prevent Abandoned Carts
Austin BlissSeptember 2, 2015 Is your email list ready to go back to school? It’s back to school season, which for many types of retailers is a lot like Christmas. If you’re an office supplies company, clothing retailer, or one of the many other retailers who target families, you know what I’m talking about. This … Continue reading Back to School Means You Better Do Your (Email List) Homework
Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know
