Carly MurphyAugust 23, 2015 Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing … Continue reading Back to Basics: What is a Landing Page and How Do They Work?
We are right in the thick of back to school shopping season which is a huge opportunity for online retailers. Back to school sales have increased by an average of 15% every year over the last 5 years and the growth shows no sign of slowing down. There’s still time to generate buzz and convert … Continue reading 7 Ecommerce Tips to Drive Back to School Sales
BusinessVibesJuly 27, 2015 The vast majorities of business start-ups try to secure some sort of initial funding so that they execute their game plan and survive the crucial first few months whilst the venture gets off the ground. Too many new business owners suffer from a lack of preparation and direction when it comes to … Continue reading Business Back Up: How to Pitch Your Start-up and Get Funded
Brian RobertsJuly 26, 2015 Every CEO’s nightmare is watching the bottom line turn from black ink to red. Your company was once at the top of the market, raking in the cash. Now it’s losing money, and you’re trying to get back on track. The struggle to stay in the black reminds me of AC/DC’s … Continue reading Losing Money? Here’s How To Get Your Company Back In Black
Lauren RileyJuly 22, 2015 The days and weeks after an interview are extremely nerve-wracking – you’ll either be anxiously waiting good news after a really good interview, or dreading the inevitable rejection after an absolute disaster. However, sometimes you hear nothing. Nada. Diddly squat. At this point it’s common to assume the worst and resign … Continue reading What To Do When You Don’t Hear Back After An Interview
Miranda PaquetMay 7, 2015 Arlet Koseian was ready for a change. Living in New York City and working hard to climb the corporate ladder, Arlet began thinking about what her life would be like if she became her own boss. “I loved living in New York, but it was taking its toll on me,” Arlet … Continue reading Don’t Let These 4 Email Marketing Fears Hold Your Business Back
Ankur SharmaMay 1, 2015 After Facebook conducted a massive survey of their users, there was a clear indication that people wanted to see a reduction on overly promotional posts in their news feed. From the Facebook newsroom: “As part of an ongoing survey we asked hundreds of thousands of people how they feel about the … Continue reading Bringing Facebook Organic Reach Back From the Dead
Jordana KleinApril 18, 2015 Just starting a business and want to promote it on social media? Own a business and want to engage more consumers through online content?Interested in how businesses use social media to build their brand? We are about to help with all of the above with this “back to the basics” post … Continue reading Back To The Basics: Building Your Brand On Social Media 101
Brent PohlmanApril 13, 2015 Google is coming out with a huge announcement regarding mobile-friendly websites. There is also a lot of mobile usage information pointing to the use of mobile to access search engines, make purchases and get information. What exactly is going on? As a marketer, I look at Google Analytics and I am … Continue reading Are We Going Back To Search Marketing?
Tanya MoreiraApril 11, 2015 In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics will give you a better picture of whether your database is growing or dying … Continue reading Back to Basics – 7 Email Marketing Stats You Should Know
