Tag Archives: away

Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page

by Steve Hamm June 24, 2016 Follow @maasprosrduJune 24, 2016 Landing page optimization is critical for one major reason — it’s the first impression that you’ll have with your audience when they arrive at your website, and it may well be your one and only chance to impress people who are just finding out about … Continue reading Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page →

5 Home Page Copy Fails that Drive Prospects Away

Website Landing Pages

by Carrie Dagenhard May 29, 2016May 29, 2016 Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You … Continue reading 5 Home Page Copy Fails that Drive Prospects Away →

The Value of Knowing When to Walk Away

eCommerce

by Rachel Clapp Miller March 7, 2016 Follow @ContentRachelMarch 7, 2016 Salespeople are competitive. They hate to lose. Giving up or walking away from a potential deal is not in the salesperson’s DNA. However, part of being a great salesperson is knowing when to walk away from a potential opportunity. It may seem counterintuitive, but … Continue reading The Value of Knowing When to Walk Away →

Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away

Customer Acquisition

by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away →

How To Get Back Into SEO After Being Away

SEO Mistakes

By Rejini Stevenson February 12th, 2016 We all know the SEO/SEM industry is fast paced. Go on maternity leave, short term disability, or a sabbatical, and you come back to a whole new industry. New tools, algorithms, and ‘Google laws’ sprout up on a regular basis. They’re what keeps the industry growing, innovating and evolving. … Continue reading How To Get Back Into SEO After Being Away →

How to Set your Facebook Page’s Messaging Status to Away

Facebook

by Jacob Curtis January 13, 2016 Follow @jacobkcurtisJanuary 13, 2016 Ever notice some Facebook Pages have a Very Responsive badge? It’s because they do a really good job at initially replying to private fan messages. The only downside is that it’s very hard to maintain a Very Responsive badge if you aren’t there managing your … Continue reading How to Set your Facebook Page’s Messaging Status to Away →

Low Morale is All Your Fault: 5 Ways Managers & Employers Can Stop Driving Employees Away

Employees Retention

by Joe Staples January 7, 2016 Follow @jstaples21January 7, 2016 The latest research on employee engagement and morale shows some disturbing trends. By some accounts, worker engagement is at its lowest in almost 10 years, with a whopping 17.5% of employees actively disengaged, essentially “checked out” and merely putting in the time with minimal effort. … Continue reading Low Morale is All Your Fault: 5 Ways Managers & Employers Can Stop Driving Employees Away →

Top 3 Digital Marketing Truths To Take Away From 2015

Year Review

by Bhavna Singh December 30, 2015December 30, 2015 With 2016 knocking right at your doorstep, it’s time to take a look back at what you have experienced throughout 2015 and more importantly, what you have learned. If you are associated with the digital marketing industry, you must be known to the facts that the fundamental … Continue reading Top 3 Digital Marketing Truths To Take Away From 2015 →

Top 3 Reasons Customers Click Away from Your Shopping Cart

eCommerce

Liesha PetrovichOctober 12, 2015 Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute. This translates into approximately $ 4 trillion worth of abandoned merchandise! That means you had them, but somehow you lost them. They slipped through your fingers and clicked away from your … Continue reading Top 3 Reasons Customers Click Away from Your Shopping Cart →

Is Your Website Attracting Clients or Scaring Them Away?

Web Optimization Guidelines

Perryn OlsonOctober 4, 2015 Many professional services firms generate at least some proportion of their leads online. But what many of these firms do not realize is what they’re missing. Our research shows that firms investing in marketing techniques that allow them to generate leads online are benefitting in a big way. Firms that generate … Continue reading Is Your Website Attracting Clients or Scaring Them Away? →