— March 1, 2018
Social media presence has become a necessity for most brands in the multi-channel era. Especially in this day in age where there are nearly three billion social media users around the globe, having a solid social media presence will be one of the most pivotal and effective things companies can do to make their business more competitive in the long run.
Through the years, social media as a marketing platform has evolved from a mere fad followed by the savviest entrepreneurs to one of the most indispensable components in many marketing strategies these days. As an ever-changing platform, there comes again the trends and shifts that will inevitably shape the face of this industry in 2018 onwards.
From the rise of more granular yet more impactful influencers to brands responding to call of arms against mass misinformation, many changes are emerging in the world of the social media marketing industry which no business using this platform can afford to ignore. Therefore, to ensure that your social media marketing strategy and tactics are still relevant, having a strong footing on these latest trends is a must. Here are the key takeaways from the infographic below that you should consider if you want to make the most out of your social media marketing efforts in 2018
- The Rise of Micro-Influencers
- Focus on Generation Z
- Twitter’s Bot Crackdown
- The impact of Call-Out Culture on Brands
- More Brands Will Use Messaging Platforms
- Social Media Marketer Battling Fake News
Overall, these trends only show how much the social media marketing landscape has changed, and how being able to keep up with these trends is what will make or break your business’s online presence.
If you want to learn more, check out the infographic below from Digital Marketing Philippines which presents the top social media marketing trends and tools that can help ramp up your digital marketing strategy in 2018.
Embedded from Digital Marketing Philippines (original image source)